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It has been 17 years and 129 days since the city’s pledge to build the West Branch Library.

When it comes to determining the actual cost of hosting the Super Bowl it is almost impossible using the city’s current financial tracking system. As the city responded to my Public Information Request it noted for Pro Bowl and Super Bowl expenses, “It was not announced that the Pro Bowl would be held in Glendale until budget development already took place so there were not separate accounts created for Pro Bowl expenses. Everything was charged to fund 1010 National Events.” In terms of Public Safety costs the city also responded with, “There was not a separate reporting code for Pro Bowl. Pro Bowl public safety costs were subject to the provisions of the city’s contract with Global Spectrum for public safety services at the stadium and the city will receive a partial reimbursement for those expenses.”

I requested a list of all departments that contributed, by event, in any way. The city’s response was, “A list as requested does not exist, but the documents provided somewhat address the request. There were obviously other departments involved as issues arose that affected their service areas, but a list was not created for tracking purposes.”

Based upon city provided figures I arrived at police Pro Bowl figures of 5,486 hours and wages of $309,387.54 and fire Pro Bowl figures of 1,400 hours and wages of $90,000. The city received partial reimbursement from Global Spectrum and I have established an estimated reimbursement figure of approximately $70,000 for police and $45,000 for fire services. Obviously this does not include other departments’ employee time and materials. Based upon figures available it is estimated that the city spent a minimum of $300,000 for public safety in support of the Pro Bowl. Other department costs are estimated to be in the range of $200,000. The city spent an estimated range of $500,000 in non-reimbursable hosting costs for the Pro Bowl.

Based upon city provided figures I arrived at police Super Bowl figures of 7,321.89 hours and wages of $527,527.08 and fire Super Bowl figures of 2,900 hours and wages of $241,000. The city’s costs for public safety alone are approximately $768,000. Add the city identified travel expenses for the 2014 Super Bowl of $19,000, Building Safety costs of $40,000 and Transportation Department costs of $787,000. These city identified costs total $1.61 million.

Add the untracked, unidentified costs such as the Super Bowl Operations Planning Team, the Code Compliance Enforcement Teams and the PIO team. Now add the untracked, unidentified costs of many departments: Sanitation, Marketing, Streets, Parks & Recreation, Planning & Zoning, etc. These costs are easily estimated to total $1 million to $1.5 million. It is fair to estimate the city’s true cost for hosting the 2015 Super Bowl between $2.6 to $3.1 million dollars.

What have you, the taxpayer, paid to be identified as a Sports Mecca in 2015?

  • Fiesta Bowl non-reimbursable cost of an estimated $300,000 to $500,000.
  • Pro Bowl non-reimbursable cost of an estimated $500,000
  • Super Bowl non-reimbursable cost of an estimated $2.6 million to $3.1 million
  • Total cost an estimated $3.4 million to $4.1 million dollars.


Next up…some interesting factoids discovered and did the city earn any money while hosting these events?

© Joyce Clark, 2015


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