Header image alt text

Joyce Clark Unfiltered

For "the rest of the story"

Sep 20

9

Exciting, experiential retail, entertainment lagoon project comes to Glendale. Part I

Posted by Joyce Clark on September 9, 2020
Posted in Arizona Cardinals • City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glendale and the Super Bowl • Glendale Economic Development • Glendale elected officials • Glendale finances • Glendale zoning issues • Phoenix Metro issues • State Farm Stadium • Westgate • Yucca district • Zanjero  | Tagged With: , , , , , , , , , , , , | 2 Comments

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

This is a blog I have been dying to write for the past year. I simply couldn’t wait to announce this project until tomorrow. So, I will write for a couple of hours and post it in the wee hours of tonight. In this first blog I will give you the big picture regarding the project and in my next blog I will go into detail for those of you who may be nerdy like me.

A year ago our City Manager shared with me that there was a possibility that a Crystal Lagoon project could be coming to Glendale and specifically to my district, the Yucca district at the southwest corner of Cardinals Way and 95th Avenue. I had no idea what the concept was so the first order of business for me was to do my research. What I learned made me anxiously hopeful that Glendale could land such a project. I was excited about the prospect and periodically asked our City Manager Kevin Phelps about the success of the negotiations always ending with, “Can I announce it yet?” For months the response was always, “Not yet.”

The concept was born with Fernando Fischmann, a trained biochemist and a real estate developer. His first project was in San Alfonso del Mar, Chile. The obstacles in the creation of a large lagoon as an amenity to his real estate development project were immense and frankly, solutions were non-existent.  At the time there was no cost effective technology available that could be utilized to maintain a large body of water.

He did what any other genius entrepreneur would do. He did the research himself by setting up his own laboratory to invent the technology needed for his project. He successfully patented his newly created technology allowing him to build major residential/lagoon projects worldwide. Today there are at least a 100 Crystal Lagoons throughout the world — in every South American country; southern European countries like Spain and Greece; the Middle East from Egypt to Jordan; Canada and dozens of lagoons in the United States. The list of projects is extensive.

But it was time to apply the concept to not just residential projects but to a commercial/retail/office/hotel concept.

One of the first such projects will be in Glendale. The developer is ECL Glendale, LLC.  The project site is 48+ acres and will host 9 complimentary components:

  • an 11 acre lagoon style water park planned to include scuba diving, windsurfing and water jet packs
  • 175,000 square feet of retail space
  • 130,000 square feet of office space
  • 3 hotels offering a total of 630 hotel rooms
  • amusement rides
  • family entertainment center
  • fly and 4D theaters
  • restaurants and bars
  • a performing arts and film venue space

There will also be the first ever “aero bar,” a 135 foot elevated bar in the middle of the lagoon with a 360-degree view. It also will include the world’s largest helium balloon. The balloon will be on a tether with a gondola that raises riders 400 feet in the air offering a bird’s eye view of the entire Valley. Some of the newest elements have yet to be announced and you will learn of them in the coming months.

ECL Glendale, LLC. plans to begin construction this year, probably late Fall with a target completion date of October of 2022. That gives them a few months of operation to work all the bugs out before the Super Bowl comes back to Glendale in 2023. It’s an ambitious schedule but as all elements will be constructed simultaneously, it is doable.

So, how much will this plethora of entertainment cost the visitor? I understand that an All Day Pass will be $20 per person. That seems to be a competitive price compared to other water venues in the Valley.

Why am I so excited about the project? It’s a one-of-a-kind attraction for not just the State of Arizona but for the entire Southwestern United States. But even more importantly, it forever ensures that Glendale is the premier sports and entertainment destination in all of Arizona. Now, all we need is basketball and soccer to capture the entire sports market. Maybe if the Coyotes Hockey team actually leaves Glendale as they have threatened to do for several years we could repurpose the arena for basketball? Or perhaps the property owners of the “Vision 4” properties on the west side of the Loop 101 might try to lure additional sports venues such as basketball and soccer to their site? Who knows?

This soon-to-be resort site compliments and adds to all of the existing and soon-to-be constructed development in the Westgate and Zanjero areas. It causes Glendale to become a year round tourist destination, similar to Disneyland or Disneyworld. It also increases Glendale’s viability as a host city for mega events such as the Final Four. Lastly, it will generate slightly less than $10 million a year in new revenue for the city and will create an estimated 1,800 jobs.

This was a difficult and complex project to bring to reality. It has a lot of moving parts and I will get into those moving parts in my next blog.

I don’t believe anyone else, other than our City Manager, Kevin Phelps, could have successfully concluded this project. He is a master at development and exactly what Glendale needs to become eminently successful in a highly competitive market as cities out bid and jostle one another to land mega projects. Mr. Phelps has also put together an outstanding team of senior management responsible for the success of this project. It includes Brian Friedman, Director of Economic Development; Lisa Collins, Planning Administrator; Vicki Rios and Jack Friedline, Assistant City Managers; and Craig Johnson, Director of Utilities. If I omitted anyone please accept my apology. Michael Bidwill, representing the Bidwill family, also contributed to the project’s success by working with ECL Glendale, LLC. to craft a parking agreement.

I don’t think I can express the momentous effect this project will have not just for Glendale and the Metro Valley but for the entire state. This project is in the forefront of a new type of retail. As was expressed today, people no longer just want to buy things. We are entering a new age where people want experiences…memories that are invaluable. That is the promise of this new concept for Crystal Lagoon and the new buzz words are ‘experiential retail.’

© Joyce Clark, 2020         

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Feb 14

10

Velvet glove or sledge hammer?

Posted by Joyce Clark on February 10, 2014
Posted in City Council Actions • City issue and actions • City of Glendale • Glendale elected officials • Glendale finances  | Tagged With: , , , , , , , , | 5 Comments

City Manager Brenda Fischer announced that effective March 3, 2014 Julie Frisoni and Jennifer Campbell will become Assistant City Managers in Glendale. Let’s begin this exercise by reviewing the Human Resources requirements for the position. As of July 1, 2008 the last time the position was reviewed it required a “Master’s Degree in Public Administration, Business Administration, Management, or a related field and ten years of progressively responsible administrative experience in a municipal government organization with five of those years being in a municipal management position. Any equivalent combination of training and experience that provides the required knowledge, skills, and abilities, is qualifying.”

Jennifer Campbell has a master’s of education degree with an emphasis in leadership and public administration from Northern Arizona University and a bachelor’s degree in recreation management from Arizona State University. Campbell has more than 16 years in municipal government positions at the Cities of Peoria and Goodyear and, most recently, at the City of Maricopa as community services director.

Frisoni holds a bachelor’s degree in communications from Arizona State University and since 2002 (12 years) has worked for Glendale rising to Executive Director of Communications and Marketing. You will note that a master’s AND a minimum of ten years experience is required. Frisoni may have the years but she has no master’s.

Some will make the case that they are qualified due to the numbers of years of experience each has accrued for it certainly won’t be due to their educational qualifications as neither has a master’s in the requisite areas of public administration, business administration or management. It will be argued that both meet the minimum qualifications with a combination of training and experience. They may or may not but the kind of experience that both have amassed is of consideration.

Their Assistant City Manager functions include:

  • Provides administrative direction to the Deputy City Managers for their areas of responsibility in working towards the achievement of goals for the individual department(s) and the City of Glendale.
  • Manages the daily operations for the City of Glendale.
  • Serves as a member of the City’s top management team in establishing and maintaining good management policies and procedures.
  • Reviews the activities of the general operation to determine efficiency; confers and assists the City Manager in formulating a business strategy.
  • Advises the City Manager of issues and operational progress through oral and written reports.
  • Interprets and implements policies received from the City Manager and the City Council.  Provides administrative direction and support to staff in analyzing, developing, implementing and evaluating policies, programs and procedures.
  • Advises staff on major projects and in resolving conflicts and problems.
  • Represents and supports the policies of the city to members of the public, press, and civic groups.
  • Represent the City Manager during his/her absence.
  • Reviews annual city budget and makes recommendations to the City Manager

 “With these two appointments, the city is continuing to embark upon a continued direction of stability in our senior management organizational structure with seasoned professionals who have demonstrated a dedication to serving the public,” said Fischer. “Both Ms. Frisoni and Ms. Campbell share my vision and approach to local government management, including fiscal responsibility, open and transparent government, collaboration and excellent communication skills.”

The stage is now set and the cast of characters complete. At the helm is Brenda Fischer from the Town of Maricopa. Directly under her is Jennifer Campbell from the Town of Maricopa and Julie Frisoni, a member of former City Manager Ed Beasley’s “inner circle.” To round things out Michael Bailey is the new City Attorney. Bailey had or has close ties to former City Attorney Craig Tindall who sent the alleged and now infamous email solicitation on a city computer requesting consideration of his son when making a school tuition tax deductible donation. One of those on his recipient list was none other than…Michael Bailey. Add to this mix the new Executive Director of Finance, Tom Duensing, who also comes from the Town of Maricopa. The consolidation of power continues. Fischer has surrounded herself with former allies from Maricopa and others with ties to former City Manager regime. Those who have demonstrated records of competence and expertise, such as Stuart Kent, Jon Froke and Erik Strunk, are ignored. Palace intrigue has a new home and off with the heads of anyone who dares to challenge their agenda.

More disturbing is that these actions signal the end of an era in Glendale. For the 46 years that I have lived in Glendale, even when it experienced tremendous growth, it still retained a small, intimate hometown atmosphere. A good example is citizen volunteerism for city Boards and Commissions. For years council had no problem filling those positions and often had a waiting list. Why? Because people felt that they had the power to actually effectuate change. Their councilmembers and senior management staff were accessible to them and very responsive. They were not necessarily satisfied every time but response was immediate. There was a genuine connection between those who ran the city and those who lived in the city. Senior management staff often had lived in the city for years and had developed strong roots and a genuine interest in their community. All of that is gone. Today we have citizens with no deep ties to Glendale, expecting to move on because of job circumstances, familial reasons or simply with an itch to go someplace new to them. There is no cultivation of appreciation for Glendale and what it means in their lives. There is no waiting list to serve on a Board or Commission any longer. In fact, some volunteer positions go unfilled for extended periods of time.

Today we have senior management in positions of leadership with no historical memory of Glendale. You can see it when Tom Duensing is asked about transfers in previous years from the arts fund into the general fund and he has no clue, responding that he will have to get back to council after he has done some research on the issue. Gone are the Charlie McClendons, Paula Illardos, Grant Andersons, Jim Devines, David Prescotts, Ken Reedys, Rodeane Widoms, Lillian Hamiltons…who had a genuine love of Glendale, deep roots and vast historical memory.

Now those running Glendale consider it a “business.” The bottom line is paramount without any genuine sensitivity for how their decisions will impact the quality of life of its residents. Yes, they will probably dig Glendale out of its current fiscal crisis but at what cost to the heart and soul of a once great city renowned for its connection to its residents?

What about the current city council? So far they have abdicated their leadership roles to senior staff as they appear unable to come to grips with the fiscal crisis. Mayor Weiers tailors his actions to a reelection bid. Vice Mayor Knaack attempts to appease all. Councilmember Sherwood embraces the new “business” model. Councilmember Chavira is silent. Councilmember Alvarez is full of bitterness and negativism. Councilmember Hugh damaged by his close ties to Alvarez is ineffectual. Councilmember Martinez, as a lone voice, has flashes of remembrance of the essence of Glendale. None question or challenge deeply allowing themselves to be swept by the tide of fear that engulfs them. After all, it far easier to let senior staff make the decisions and simply accede to their recommendations. Ultimately council is responsible for the demise of Glendale as long time residents have known it and loved it. It is sad and deeply disappointing to watch events unfold. That is not to say change should not be embraced for change is necessary to survive. Will it be done with sensitivity and a velvet glove or bludgeon the city with a sledge hammer?

© Joyce Clark, 2014

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Sep 13

4

A matter of convenience

Posted by Joyce Clark on September 4, 2013
Posted in City of Glendale  | Tagged With: , , , , , , , , , , | 3 Comments

Over the weekend one of the many emails I received asked questions about Acting Assistant Julie Frisoni’s role in the Early Retirement Program (ERP). What did Frisoni, at that time the Director of Marketing and Communications, know and when did she know it? The writer of the email, based on the information in the audit, asks why the marketing director was conveniently left out of any headlines in the paper.

A review of the external audit report page 22 states, “On August 19, 2009, the Arizona Republic requested information from the City regarding the ERP…” On the same page of the report it further states, “On May 21, 2010 the Arizona Republic made a second public records request for information on the ERP…” In an email dated August 26, 2009 from Pam Kavanaugh (at that time Assistant City Manager) to Alma Carmicle (at that time Director of Human Resources) with reference to the public information requests made by the Arizona Republic she states, “If it is Budget related Sherry can handle – if it is H.R. related you can handle. Please keep Marketing in the loop on what is occurring. Has the other information been released? Have the employees been notified?”

From the audit report (Frisoni was interviewed one time) it appears that Frisoni may not have known the details of the ERP until 5 months after its inception but she certainly knew the facts by August of 2009. She states in the audit report that the information she supplied to the media was based upon her reliance on information supplied by others such as Schurhammer, Kavanaugh and Carmicle. If nothing else, it appears that she could have been a conduit of disinformation to the media. City staffers continue to believe that as Director of Marketing and Communications, she participated in the weekly meetings of upper management. As a result of her presumed attendance at those weekly meetings they believe that she knew of the ERP from its inception and the disastrous results that ensued long before it became public knowledge. As City spokesperson the assumption can be made that she would have needed to know about potential negative news about the city in order to spin it in the most positive light possible. At times that may have required the omission of information. Why hasn’t the media questioned the level of her involvement? Perhaps it’s more convenient for them to overlook one of their own in the business. 

Will we ever know the truth, the whole truth and nothing but the truth? It’s doubtful. It looks like 4 staffers will take the fall while the roster of the unscathed continues to grow: Beasley, Kavanaugh, Lynch, Carmicle, Loeb, and Frisoni. Many Glendale residents feel that her appointment as Acting Assistant City Manager is a slap in the face because Frisoni was part of the regime at the time of extremely poor (and perhaps illegal) decision making. Residents are asking why some are made accountable yet others continue to skate? There are no answers here but perhaps we will get answers from the Attorney General’s Office some day.

On another note, the city council approved the hiring of Michael Bailey as the new City Attorney.  According to the media he left Surprise, AZ when he and the city could not agree on his compensation. Mr. Bailey previously worked for Glendale and has history as a result.

Lastly, city council held an Esession on August 4, 2013 after its workshop and guess what was on its agenda…again? Yep, the arena management deal. It could be a standard place holder for an Esession or it could signal that there is some issue still unresolved. This is the second time it’s been on an Esession recently. Makes you wonder, doesn’t it?

©Joyce Clark, 2013

FAIR USE NOTICE
This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to:http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain permission from the copyright owner.