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Joyce Clark Unfiltered

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Coyotes failed at failing

Posted by Joyce Clark on September 29, 2013
Posted in City of Glendale  | Tagged With: , , , , , | 12 Comments

There is a really good piece on the Coyotes in the September 29, 2013 Arizona Republic by Sarah McLellan entitled Put the excuses on ice. Here is the link: http://www.azcentral.com/sports/coyotes/articles/20130928new-ownership-solid-core-mean-phoenix-coyotes-must-step-up.html .

Ms. McLellan has been perhaps the only reporter covering the Coyotes who remained unbiased and reported on them impartially throughout the entire 4 year saga of seeking an owner for the team. As she looks to the Coyotes’ future she makes some excellent observations. Among them, “The Coyotes just believed they needed the presence of ownership to get there (Stanley Cup). And now that they have that, it’s time to prove they can be better.” Or, “That challenge should bring pressure. This is a new era for the organization, one without the safety net of low expectations and ready-made excuses for failure.” She’s right. For the past four years the team could always point to ownership uncertainty as a reason for not quite getting beyond the next level. That mind set is no longer relevant. They will stand or fall based upon their cohesiveness and talents as a team. As Tippett says, “You have to build a core to continue the identity of that team to see if you can push it as far as you can.” Don Maloney and Dave Tippett, magicians that they are, have done exactly that.

As McLellan says, the ownership limbo “masked the pitfalls of a bargain-basement budget…” The new owners, IceArizona, have to date shown their willingness to revitalize this team and this franchise. That commitment will continue to require a steep price tag over the next few years by renewing contracts of their core players so that as Maloney and Tippett have said it does not remain a team continually in flux. Their current advertising campaign, “Hungrier than ever,” is good. While it connects with the fan base steeped in the team’s history, it misses the mark in connecting emotionally with new fans. Retaining a family friendly atmosphere at the arena that does not require highly visible boobs ala the Jerry Moyes era or young ladies cleaning ice and getting new concessionaires with better fare and prices that do not sky-rocket into the stratosphere are backbone components that will help to attract new fans, especially families. The other traditional sports, baseball, basketball and football offer ticket prices, with the exception of their occasional promotions, that do little to encourage continual and regular family participation. Yet it obviously will be family participation grows the next generation of hockey fans.

Ms. McLellan’s observation that the excuse of lack of ownership can be relied upon for the team’s quality of play coupled with ownership uncertainty are gone for good. As Sarah McLellan says, “The Coyotes failed at failing.” Now they must succeed at winning.

©Joyce Clark, 2013

FAIR USE NOTICE
This site contains copyrighted material the use of which has. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in section 107 of the US Copyright Law who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to:  http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain permission from the copyright owner.

On Tuesday, September 17, 2013 the U.S. House of Representatives passed a bill sponsored by U.S. Representative Trent Franks that would prohibit new casinos (including the proposed Tohono O’odham casino in Glendale) in the Phoenix Metro area until 2027. This is Franks’ second bill on the issue as the first was never taken up for a vote in the Senate. Word is that this time around there is support in the Senate for such an effort. Many thanks to Representative Franks for his continued effort to stem the Tohono O’odham’s ambitions.

This story is barely a blip on the radar screen of news coverage of the Arizona Republic for September 18, 2013 where it made maybe 2 inches of copy (less than 100 words) on page 3 of the Valley and State section. In other words, they buried it. Could it be because it doesn’t fit their agenda of support for the proposed casino? Yet the Arizona Daily Star gave the same subject far more coverage (over 500 words).

As long as the subject is, in part, media bias, take a look at the one-eighty the Republic has done on Coyotes’ coverage. During the 4 year saga of uncertainty about the team’s ownership it was hard pressed to say anything positive about the situation or the team. The only reporter that is to be commended for offering justice in Coyotes’ coverage is Sarah McLellan. Now that ownership is finalized and buying advertising space in the Republic the reporting of the team has gotten more space and become more positive. It’s the almighty dollar at work.

And what’s with the team owner’s choice of KTAR as its radio partner? This station is home to Dan Bickley whose coverage of the Coyotes was oft times less than positive. The reason given for choosing KTAR was its wide audience yet its ratings are virtually identical to many other Valley radio stations including NBC Sports Radio. Why wasn’t a station like NBC Sports Radio chosen?  One of their premier shows is the Roc and Manuch Show. Roc and Manuch have a demonstrated track record of support for the Coyotes. When everyone else doubted they carried the torch for the Coyotes. One would think you would support the one who brought you to the dance but this choice is probably ruled by money as well.

©Joyce Clark, 2013

FAIR USE NOTICE
This site contains copyrighted material the use of which has. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in section 107 of the US Copyright Lawwho have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to:http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain permission from the copyright owner.

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