Header image alt text

Joyce Clark Unfiltered

For "the rest of the story"

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

I publish a weekly ENews letter every Thursday. It contains a lot of great information. Learn about upcoming events in Glendale or find out which streets in the Yucca district are scheduled for pavement management. Each week there is something new.

Click on this link to subscribe or copy and paste into your browser. It will show up in your email every Thursday.

https://visitor.r20.constantcontact.com/manage/optin?v=001wG1kY_25URFBkAQ8LSkL7psk_erhO_R-D1UJwhnb6-BHtjPUw_KVOrNgEN96W5zlliIkh053HT4NBV1oPmPMNuX0_bY80Vz3Yt7vl1Kt-M2nk341epSLp34GKVxg3ov_7aX9z4p8NR9Lc35XK8O_Z9UpohiRouh4pZZooHUjZt0%3D&id=preview

Here are some samples from this past Thursday’s ENews:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There are great things happening in Glendale and my Enews is a great way to learn about them. Once you subscribe you will receive my weekly bulleting chock full of information. For example, every week I post which streets in the district are scheduled for pavement management.

Give it a try. If you don’t like it you can always opt out.

© Joyce Clark, 2022      

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

City logo June 30, 2017

Glendale, Arizona was incorporated on June 18, 1910, and had a population of just over 1,000 people. By 1940, its population was 4,800 and in 1950 it had grown to 8,170. In 1964, the population had grown to 42,000 and when I moved to Glendale in 1968, it had a population of 45,000. By 1975, it grew to 67,000. From then until 2010, in a period of just over 40 years, its population exploded and quadrupled to 226,721. Today, in 2022, its population has expanded to 263,000. Expect to see another 10,000 to 20,000 added over the next five years. It is the 7th largest city in Arizona and the 87th largest city in the United States.

All other West Valley cities, historically, developed much later than Glendale and most of them still contain vast amounts of raw land just waiting for development. Glendale, on the other hand, is truly a mixture of the old and the new. South of Northern Avenue is the old Glendale. You can tell the old Glendale from new Glendale just by looking at it.

Arrowhead Ranch, a premier area in north Glendale, at one time was destined to die and was saved in the early 1980s by a city investment of $80 to $100 million for its infrastructure. The strategy to have all the infrastructure already in place made the area attractive to developers and relieved them of the burden of paying for it.  It caused Arrowhead to take off like a rocket.  If you would like to learn more about the land that became Arrowhead Ranch, I refer you to this article written by Jen Fitfield in 2020:   https://www.pressreader.com/usa/the-arizona-republic/20200223/281947429877999 . The article is substantially accurate although I disagree with some of the material presented.

The city’s investment in Arrowhead included but was not limited to roads and drainage, provision of water and sewer services and operation of the sewage plant. It was not without cost. That major investment sucked the financial oxygen from the rest of the city, especially the older portions. In essence, old Glendale, through its tax base paid for new Glendale. For at least a decade, while dollars were being spent to save the dream of Arrowhead, funding was not available to maintain, preserve or beautify the rest of Glendale. Portions of the city languished while in other portions outright decay occurred. Once decay and blight take hold, unless immediate measures are taken to stamp it out, it becomes like sludge and oozes outward consuming anything in its path.

It is time to pay attention to old Glendale. I’ve been thinking about this idea for quite some time. I am calling for a major campaign by our City Council and senior management to focus on the beautification of Glendale. It should include several elements. Although the city has recently and justifiably spent $125,000 on beautification of the rights-of-way in the Ocotillo district, it has not made the same commitment to other older portions of the city. There must be a commitment to remediate those areas as well. All city rights-of-way (ROW) should be adequately graveled, with abundant desert landscaped plants and trees, and free of litter.

An element of a beautification campaign must include overlay or special zoning designed to protect areas from oversaturation of unwanted uses. City Council must identify those uses which are not positive for an area. Those uses could include but are not limited to tattoo parlors, pawn shops, loan shops, convenience stores, automotive repair/retail uses, liquor stores, etc.

 At one time, the city had a liquor density criteria, limiting the number of retail liquor stores within a one mile radius. Sadly, that has been abandoned. Today, you can travel some of the city’s major arterials and see several tattoo parlors, a couple of tire shops and a couple of package liquor stores, one after another. This should not be my Glendale or your Glendale.

I suggest that the city place a cap on the number of ‘unhealthy neighborhood’ retail establishments. Hypothetically, say the city has 100 tattoo parlors throughout the city. I believe we have every right to say “no more” and that we have reached the saturation point and we will not discriminate but will limit the number of a use within our city. The same type of cap should be placed on other non-beneficial uses determined by consensus of the council.

In addition, the city must offer incentives to attract beneficial, retail uses such as small, grocery stores (that offer wholesome food choices and not incidental to liquor sales), cafes, bakeries, professional services such as insurance, medical offices, etc.

The city over the past several years has rewritten and adopted many code changes. Some of them will be considered as too harsh but that consideration is usually made by the worst offenders. Many, although not all of the changes, were made by a citizens Code Review Committee and approved by the council. Some were generated by employees of various departments.

Often councilmembers have been told that code has been hampered in its ability to do all that has been asked of it because it has been understaffed. To that end, in the upcoming Fiscal Year 2023 budget a majority of council has authorized the addition of 4 more code inspectors which will make the department fully staffed.

I would like the code department’s use of “Focus Areas” resurrected. This strategy used in the early 2000s quite successfully. A code inspector, often with input from the community, would identify a specific area, usually no larger than ½ mile, as a Focus Area. Letters would be sent to every resident informing them of the designation as well as identifying the most common code violations and that they could expect code to be in their neighborhood to cite all violations. They would be asked to be proactive and to correct their issues prior to a code inspector’s issuance of a warning or violation. The residents in that collective area would be given 30 days to remediate issues after which an inspection would occur, and any remaining violations would be cited. It was very successful because it provided education to the residents, gave them time to correct any violations on their own and resulted in very few actual citations. Many neighborhoods were cleaned up and blight was removed. We haven’t done this program for 15 or 20 years. With full staffing in code there is no valid reason why this program can’t be implemented again.

Another program begging to be reinstituted is the Neighborhood Revitalization Program. Prior to the Great Recession in 2007, the city made small dollar grants to neighborhoods that identified a specific beautification project they wanted to accomplish. It was required that the project beautify a neighborhood and that the work be performed by volunteers from the neighborhood. There was an application process and a citizens’ committee that made the decision on awarding the grants. Neighbors would volunteer their time toward the revitalization project and the grant paid for supplies. One of the criteria today should be that this is for neighborhoods 40 years old or older, any neighborhood established before 1982. The Revitalization Office even kept an inventory of tools, such as hoes, rakes, lawn mowers, shovels, hammers, etc. and they were lent out to the neigbhborhood volunteers to undertake their project, much like one would borrow a book from our library.

Another element to recapture our blighted neighborhoods is a return to the “Broken Windows” theory of policing first used in the 1980s in New York City and Boston.  The theory is that when a neighborhood looks trashy, hence the term “Broken Window” (code’s responsibility) and minor crimes are allowed to proliferate, that sends a signal to the criminal element to move in and take over. It takes a concerted effort, a partnership between the Police Department and Code Department to target neighborhood areas of blight. Unfortunately, these are underserved areas of our community.

Lastly, adding art to neighborhoods demonstrates yet another level of city commitment toward beautification. The city has a dedicated arts fund and a beneficial use of these substantial art funds would be to bring art elements into older neighborhoods (to start) signaling that our city is committed to clean, safe and beautiful neighborhoods.

To recap these are the programs I believe Glendale must implement to successfully beautify Glendale:

  • Beautify all rights-of-way throughout the city
  • Implement special zoning to cap certain retail uses throughout the city
  • Implement a city incentive program to attract more beneficial retail uses adjacent to neighborhoods
  • Support city council’s decision to add additional code inspectors
  • Reimplement the use of “Focus Areas” in neighborhoods
  • Reimplement the Neighborhood Revitalization Program
  • Reimplement the “Broken Window” theory
  • Add art elements to neighborhoods

These initiatives will not result in instant remediation but over time we can and will see our neighborhoods improve. Rome wasn’t built in a day and neither will beautification of our city occur overnight. The first step in the most important and that is to get each of these elements established, funded and up and running.

Every resident in Glendale should be able to live in clean, safe and beautiful neighborhoods, free from crime and blight. It’s a quality of life issue that translates into preserving or even increasing your property’s value.

I am proud of Glendale and all that it has accomplished but there is more work yet to be done. Will you join me in support of a “Beautify Glendale” initiative?  I have created an online petition at the ipetitions website.  Let our city council know that you support such an effort. I will leave the petition up for a month or so. Please tell your friends and neighbors throughout Glendale about this effort and ask them to join us. Can we get a thousand signatures? Please go to: https://www.ipetitions.com/petition/beautify-glendale-az . The time is now.

© Joyce Clark, 2022      

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

The good news for Glendale just keeps coming and I wanted to share the news with you. On Friday, March 18th, the Mayor, I and city councilmembers welcomed Senator Mark Kelly to our Oasis Water Treatment Plant to recognize and thank him for his successes in acquiring federal funding for Glendale-specific projects. He lobbied and secured $2 million in federal funding for the city’s water interconnect project which will provide water from Peoria and Phoenix should there be an emergency and we have to shut down the Pyramid Peak Water Treatment Plant.

Senator Kelly was also successful in securing $710,000 in federal funding to replace Glendale’s 20+ years old, public safety mobile command center. Thank you, Senator Kelly. Each of these is a critical project for Glendale and we are pleased that each of these projects can now be realized.

Two more blockbuster developments are coming to Glendale’s “New Frontier” in the area of the Loop 303. On March 9th, Nestle announced that it would invest $675 million to build a manufacturing facility expected to open in 2024. It will create over 350 jobs, primarily for Glendale residents, with salaries that begin at $60,000 using professional staff, production and manufacturing leaders, technical staff, engineers and more.

Today, March 23rd, Williams-Sonoma, the world’s largest digital-first, design-led and sustainable home furnishings retailer announced it has leased 1.25 million SF facility to be developed as manufacturing at The Cubes in Glendale. This facility is also in the “New Frontier.” It is expected to open in the fall of 2022 and will create over 2,400 jobs by 2027 at an average salary of $50,000.

All of this once again, signals Glendale’s tremendous growth and showcases our ideal location for national and international businesses. Think about some of the facilities that are already in Glendale with Red Bull, White Claw and Rausch in the “New Frontier.” Add the soon-to-be-open Crystal Lagoon Island Resort, Pop Stroke and Chicken ‘n’ Pickle joining the Gila River Arena, State Farm Stadium and Camelback Ranch in the Westgate/Zanjero area. Next year Glendale will host the Super Bowl followed by the NCAA Final Four. Then add national companies, such as Humana and Bechtel to our lineup. The recent locates of several luxury car dealerships, such as BMW and the Tesla Service Center are part of Glendale’s line up. Last, but certainly not the least, Glendale is the proud home of Luke Air Force base, a training center for the F-35 fighter jet.

Nearly 4,000 residential units, both single family and multifamily, will be completed this year or next adding over 13,000 new residents in the Yucca district alone. All of Glendale’s districts – Cholla, Sahuaro, Barrell, Cactus and Ocotillo – are welcoming new developments as well.

If you are not impressed, you should be. Glendale has come of age with the impressive Bell Road Corridor of retail as well as the equally impressive Westgate/Zanjero entertainment and retail district and the explosion of manufacturing and distribution development in the “New Frontier” at the Loop 303. Cities, to remain healthy, must grow or they die. Glendale has no intention of dying.

© Joyce Clark, 2022      

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

 

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

In my last blog I shared a proposed development project along 83rd Avenue where 70 rental town houses are proposed surrounded by Suburban Residential (SR-17), large lot properties. It is simply a bad proposal and needs to be rejected.

Here’s another further update on 83rd Avenue, at the southeast corner of 83rd Avenue and Glendale Avenue. The same Jon Froke who is representing the property owners asking for the 70 town houses was initially involved with this parcel as well. In fact, he was successful in getting this parcel zoned Planned Area Development (PAD).

The current proposed plan for this southeast corner is seeking yet another multifamily apartment complex and a Quik Trip gas station. There are many things wrong with this proposal but the most disturbing is the Quik Trip.

There is some history regarding the intersection of 83rd and Glendale. Mr. Sam Senato owns the property at the northwest corner. To date, he has refused to sell. Currently there is a vacant bar, Ella’s, on that corner. There is also a food truck that seems to have taken up permanent residence and has installed a permanent canopy for its patrons. I asked our Code Department to investigate this situation and apparently Mr. Senato has given the food truck operator his permission to conduct their business on his property. By the way, Mr. Senato is an absentee landlord. Apparently, as long as they have Mr. Senato’s permission, they can operate there.

On the southwest corner is a Walgreen’s and a Circle K convenience store/gas station. On the northeast corner there is an abandoned Texaco station that has been that way for over 15 years. I, and many residents, were relieved when we learned that a 7-11 was acquiring this site. I met with representatives of the prospective owners and reviewed their plans and it seemed everything was good to go.

Then, everything fell apart and the site is once again for sale. What caused 7-11 to leave? The property owner of the southeast corner has proposed a Quik Trip on their site along with a multifamily complex. When 7-11 learned of the Quik Trip, they abandoned their plan to develop the site.

The city should not accept a new gas station, Quik Trip, when there is a gas station site, vacant for 15 years that should be developed. If that Quik Trip is allowed to proceed, it will guarantee that the abandoned Texaco site will remain the ugly eyesore it is for another 15 years. Am I the only one that believes this to be short sighted and dumb?

I have noted of late that there is a stampede to build not only more gas stations but car washes as well. We do not need a gas station and car wash on every corner of our city. I have asked our City Attorney to suggest a way that I can propose a 6-month moratorium of both uses. I believe this is an issue our City Council should address by the development of new guidelines regulating the development of both types of uses within our city. I do not know if I will be successful but I want to give it a try.

I am hosting a meeting on Monday, March 7th at 6PM at the northernmost ramada adjoining Heroes Lake at 83rd and Bethany. If you live anywhere in this area, please plan to attend. We will be discussing both the 70 town houses and the Quik Trip. It is time for you to voice your objections to both of these ill-advised proposals. Please join me that evening.

© Joyce Clark, 2022      

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

There is a 4.58 acre property located at 5136 N. 83rd Avenue. For years the family raised Mastiffs. The parents are elderly now and the daughter is selling the property. So far, that sounds OK and it is but not at the expense of their neighbors and the surrounding area.

Jon Froke was the city’s planning director for many years and back in the day, he assisted in

Georgia Avenue

preserving the 83rd Avenue corridor for large, residential lot development. Now, he owns Froke Urban Planning, LLC. and is representing the property owners of this acreage. Apparently, preserving the 83rd Ave. corridor for large lot development is no longer on his agenda. This is the only area in west Glendale where prospective owners can find lots that are 8,000 SF, 10,000 SF, a half-acre, an acre or even larger.

Mr. Froke, representing the property owners, is seeking a General Plan Amendment from Low Density Residential (LDR2.5) to High Density Residential 20 (HDR 20, 20 units to the acre) and a Rezoning from Suburban Residence (SR-17) to Multifamily Residence (R-3). At the nationally recognized average 2.3 persons per unit that adds another 161 residents. In terms of traffic that could add about 300 trips (coming and going) per day. It will certainly impact traffic in this area.

It should also be noted that these large  residential properties are selling for a minimum of $600,000 to over a million dollars. Many of these properties are irrigated and the SRP yearly cost to water many of them is $200.00. Almost all have horse privileges.

This proposed development is not compatible with the surrounding area. The only necessary buffer is an 8 Ft. wall on the south side of the 4.5 acre property with heavy landscaping.

Montebello Ave

On both the northeast corner and the northwest corner of 83rd Ave. and Camelback Road there is commercial. On the northeast corner there is a small commercial center that includes a convenience store/gas station and an Arby’s, among others. On the northwest corner is Dignity Emergency Center and an EOS Fitness Center. The property owner and Mr. Froke claim the 70 town houses will be a buffer for the existent large lot properties to the north and west of this property. But wait a minute, there is no buffer between the commercial on the northeast corner and the acre properties abutting to the north side and east side of the commercial parcel. They have co-existed for 20 years or better without an issue.

So the claim that the 70 town houses are needed as a buffer for adjacent large properties to the north and west is not historically supported by existent development.

To give you a sense of what the area contains here is a map of the area:

As you can see there is a sea of green (SR-17) surrounding both commercial corners. The yellow portions are R 1-8 (8,000 SF lots); the cream portions are R 1-10 (10,000 SF lots). The gold portions are around 75th Avenue and are typical R 1-6 (6,000 SF lots). The red, purple and light blue portions on the corners of 83rd Avenue and Camelback Road are General Office, Commercial or Planned Area Development (PAD) and are lighter commercial.

If you live in this area, along 83rd Avenue, please check my Facebook page, Joyce Clark, as I

Missouri Estates

plan to call a meeting in the very near future of any residents who oppose this high density proposal. Action will be required by citizens to let the Planning Commission and the Mayor and City Council know that this is not compatible with the residential properties in this area.

© Joyce Clark, 2022      

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

I haven’t written for awhile simply because being a Glendale City councilmember is more complicated and busier than ever. It takes a minimum of 3 hours and often days to write, edit and publish one blog.  I miss writing and I need to make a concerted effort to carve out the time to do so. Be that as it may, there are many events of which to make note.  Most are not enough for a full blog on their own but should be recognized.

Arguably, the most important recent event is the Grand Opening of Heroes Regional Park Lake. While the celebration was occurring, people were already catching fish. About 100 residents came to the ceremony and many expressed their gratitude to see this wonderful addition to the park. Next up will be to get some sports fields constructed followed by the biggest, most expensive ticket item, the Recreation & Aquatics Center.

Inflation is killing all of us, including cities. Yesterday I filled up my car to the tune of $56. Before Biden that same tank of gas cost me about $25 or $30. My weekly grocery bill has increased by about 40%. Then there are supply chain issues. My local Safeway has had bare shelves, especially in the pasta and chicken sections. They haven’t had any chicken for the past 10 days.

This situation is rough on people on a fixed income, like me and obviously on the poor. From what we all hear it will continue throughout 2022 and we can expect prices to go even higher. The same holds true for cities. For instance, Glendale uses a lot of chemicals to treat its water supply. Those same chemical prices have risen about 30%. This same scenario goes for everything from copy paper, cleaning supplies to vehicle parts and maintenance. While Glendale is earning more revenue than ever before it is paying higher prices than ever before.

Development in the Loop 303 area continues to boom. Several new projects have been announced and there continues to be more in the pipeline. The industry has recognized that Glendale’s “New Frontier” is an established job corridor in the Valley.

Westgate continues to thrive with new development as well. After some internal delays on the part of the developer, Tiger Woods’ Pop Stoke will begin construction any day and is slated to be completed this fall. To the east of the AMC theater, a pickle ball complex complete with a restaurant and bar and rental facilities, ala Top Golf, is slated to start construction in the near future and is expected to be open prior to the Super Bowl. The Thirsty Lion, a 2-story restaurant and bar, situated between the arena and the Renaissance Hotel, is about to start construction as well. A new concept restaurant, exclusively serving some of the most decadent desserts you can possibly imagine, will take the place of the Saddle Ranch Chop House.

Let’s not forget the Crystal Lagoon Island Resort development. I continue to believe it is the most significant development ever to occur within Glendale. It is a mini-Disneyland without the $100+ a day charge per person to enter. Expect about 12 million visitors a year. It will contribute nearly $10M a year in sales tax revenue to Glendale. I expect it to draw visitors not just from the state or the southwest but nationally and even internationally. It’s a Saturday and I just checked their live camera. Earth moving equipment is busy today and the large crane was in use. If you would like to check it out, use this site: https://app.truelook.cloud/dashboard/553/923/live?code=15hm7ev0xey9jmgpfyf2jd9e0&fbclid=IwAR2VhkoN56nBnnmqMouCzAWFM9BHxtvSmNlj83REtd_D2fuA3g9vdeZ-SAY

One of the city services most loved by residents is sanitation. Recently our City Manager related that 44% of the sanitation drivers were out with Covid. Sanitation division managers and employees from other departments stepped up to fill the void resulting in no disruption in your service. Your trash was collected as usual and I bet you had no idea that Covid was crippling the department’s ability to service you. Yet I recently read that the same kind of situation occurred in Tempe resulting in a disruption of pick-up service for about a week. Two cities, two different ways to handle the problem.

At our next council voting meeting I will vote to approve a rate increase in sanitation. Sanitation is run by Michelle Woytenko, Director of Field Operations. Ms. Woytenko is one of the best Directors in the city of Glendale. She is no nonsense and provides excellent information and service to every resident. Our office has contacted her to report a citizen’s trash pick-up being missed and Ms. Woytenko will have someone picking it up the same day. Her explanation for a rate increase was logical and persuasive.

Speaking of money, in February the city council begins its annual budget oversight and preparation for the next fiscal year. We will begin with the Capital Improvement Program. This is the portion of the budget that lays out what infrastructure the city will build, rehabilitate, improve, or maintain for the next 5 years. It is one of the most important segments of the city budgetary process.

The city has completed its redistricting process and submitted its plan to the state and the feds for final approval. As of now, unless something dramatic occurs, the new city council boundaries are set not only for the next election in November of 2022 but for the next ten years until the next census.

There has been minimal accommodation for the tremendous growth occurring in the Yucca district. Instead of creating all districts with a population of about 41,000 the Yucca district will start with a population of 39,000. However, I contended that the accommodation is insufficient. I anticipate an additional 14,000 moving into the Yucca district in the next few years. I anticipate a population in the Yucca district of about 55,000. The Yucca district is the ‘gorilla’ of Glendale’s districts. It is the largest geographically; it accounts for about 80% of all recent and current economic development within the city; and will soon have the greatest population of all the districts. Much of the new population can be attributed to Stonehaven, a residential development between Camelback and Bethany, 83rd to 91st Avenues. At build-out it will contain 1,365 new homes. Another factor is the multitude of apartment complexes in the Westgate area. Westgate needs a mass of people living there to support all its retail and restaurants.

The eastern boundary between the Yucca and Ocotillo districts has changed. From Northern Avenue to Orangewood Avenue the boundary is 75th Avenue. The east side of 75th is in the Ocotillo District and the west side is in the Yucca district. At Orangewood Ave to Glendale Avenue the boundary is 71st Avenue. From Glendale Avenue to Bethany Home Road the boundary is 75th Avenue. Note that Independence Heights subdivision is now in the Ocotillo district. From Bethany Home Road to Camelback Road the boundary is 67th Avenue. Here is a map that shows the dividing lines between the Yucca district and the Ocotillo district:

Council is moving forward on remodeling the City Hall complex. It demonstrates our commitment to downtown Glendale. The exterior look of the buildings will be updated. The parking garage, long in need of major repairs, will be rehabilitated. The concept of offering free, live entertainment year round at the city amphitheater will continue in a newly reconfigured and updated area. Murphy Park will receive an update as well.

You may have noticed that I am the only councilmember to consistently vote ‘no’ on the city’s awarding of 5-year contracts to vendors of services and supplies. I do so for several reasons. A 5-year contract is longer than a city council term of office which is 4 years. That results in no continuity of oversight by the council. If a new councilmember comes in there is no knowledge of the existing contract or its terms or pricing. In addition, the contracts are often for ordinary goods or services and 5-year contracts for those items do not create a competitive atmosphere. Some say a 5-year contract is good because it locks in prices for 5 years even during inflationary periods such as now. Not so, quite a few contracts have come before us lately as amended seeking our approval for an increase. In all cases, the vendors are asking for increases to cover inflationary costs. So a 5-year contract does not lock in prices during the term of the contract. In addition, the same vendor who asked for a price increase, if prices decline, never, ever, comes back to offer the city an adjusted lower cost to reflect that decline. It’s all one way and always higher. I believe contracts should be no longer than 3 years and then put out for bid again.

Lastly, a few thoughts about the city owned Gila River Arena and the Coyotes. The city was not bluffing or positioning itself for a better lease deal with the Coyotes when it terminated the lease agreement. The city council has approved a contract with HKO to rehabilitate the arena. Deliberately moving from a sports venue to an entertainment venue requires a venue that is comfortable and welcoming to its attendees. After years of flaky ownership – Ellman, Moyes, LeBlanc, Barroway, etc., a consistently losing team and financial difficulties, it’s fair to say enough is enough. We wish the Coyotes well and harbor no ill will. It’s up to the Tempe city council to decide if they can do better. I would simply ask them to consider these questions: Does each member of the council believe there is a bond of trust between themselves and the current ownership group? Has Tempe’s staff done its due diligence, and can it demonstrate that the ownership group has the finances to invest into such a project? Will the ownership want financial contributions from the city of Tempe and does the city have the bond capacity for such a project? In an election year how will Tempe residents react to any deal that requires the city to spend taxpayer dollars for another sports arena in the Valley?

This new year will be interesting to say the least. Glendale is in the strongest financial position it has had for years. We will weather this inflationary period and come out on the other side, stronger and more resilient. We have the funds to expend on one-time projects that will benefit our citizens and create a better, more vibrant Glendale.

© Joyce Clark, 2022      

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

Glendale has become a growth leader in the metro area over the past 5 to 7 years. The most startling fact to share is this – “ According to Colliers, there are 19.2 million square feet of space currently under construction throughout the region, with almost 40 percent of that in Glendale.” No other city in the Valley has experienced this kind of growth. This is remarkable. I credit our City Manager, Kevin Phelps, and our city’s Economic Development Department.

For those of you who are not ‘fact nerds,’ this blog may be boring but Glendale’s remarkable transformation since 2014 is worth noting.

In 2014, the city’s bond rating dropped to BBB. In 2020, the city’s bond rating is now AA. This rating is extremely important because this rating results in lower interest rates when the city borrows money. The amount of bond debt per person in Glendale has dropped from a high of $771 to $384 today.

City Council created a policy deliberately concentrating on employment growth in the Loop 303 Corridor dubbed the “New Frontier.” Even though residential growth was not a prime objective, since the last census, Glendale’s population has grown by 21,000 new residents with more than half of that growth occurring since 2015 and its total population is now over 250,000 people. Between 2016 and 2021, 4,880 new housing units both multi-family and single family, have been constructed. There has been a concerted effort to concentrate multi-family in the Westgate/Zanjero area to sustain and support this major economic center.

Glendale is one of the 5 top Valley cities having a jobs per capita ratio today of 0.40 and it is expected to continue to increase. Over 118,000 residents are employed with 21% of its residents working in Glendale. Most of our residents, about 57% work in Phoenix. On the other hand, about 30% of Glendale’s workforce lives in Glendale with about 25% of Glendale’s workforce living in Phoenix and about 15% living in Peoria.

All this new economic growth has increased General Fund revenues from $174M in Fiscal Year 2010 to $241M in Fiscal Year 2020. In Fiscal Year 2021, the city council approved Glendale’s first billion dollar total budget. The General Fund is used to finance the day-to-day operations of the city and includes all employee compensation. Planning and Permitting revenues saw a dramatic jump from $4.5M in Fiscal Year 2018 to $37M in Fiscal Year 2021. This is primarily due to all the new Loop 303 development. This revenue is one-time money that can and has been used for catching up on improving Glendale’s amenities.

Let’s not forget the Crystal Lagoon Island Resort, Glendale, development. I’m not sure it is appreciated just exactly how much impact this single project will have on Glendale, the Valley and the State. Click on this link if you would like to see the live feed of ongoing construction at the site: https://app.truelook.cloud/dashboard/553/923/live?code=15hm7ev0xey9jmgpfyf2jd9e0&fbclid=IwAR2VhkoN56nBnnmqMouCzAWFM9BHxtvSmNlj83REtd_D2fuA3g9vdeZ-SAY

With the 3 hotels, the public water feature, 5 nodes of retail/restaurant and the Mattel family amusement center, this project is a game changer for Glendale. Expect about 5,000 visitors a day with an annual attendance of about 12 million. It is expected to generate about $10M a year in sales tax revenue for Glendale. It is the owners’ intent to be open prior to the Glendale hosted Super Bowl in 2023. With the exposure surrounding the Super Bowl, expect visitors not just from the Valley or State but nationwide, even internationally. It will become one of THE places at which to have a family vacation.

 

 

 

 

 

 

With the remodeling of the city owned Gila River Arena focusing on the customer experience at a major concert venue, set to occur next year (2022), again, in time for the Super Bowl, expect attendance spill over from the Crystal Lagoon Island Resort. Just imagine a family vacation for several days with all that the Lagoon offers plus attending a concert at Gila River Arena and all the offerings at Westgate/Zanjero. It makes for a great family vacation package.

 

 

 

What do all the numbers and facts and figures mean? It means Glendale is not just financially healthy but is about to become the gorilla of the Valley. Hear Glendale roar!

© Joyce Clark, 2021       

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

After the Federal Census was performed in the Spring of 2020 a mandate to redraw political district lines applies. In Arizona that is for congressional districts, state legislative districts and local districts.

Glendale began this process this summer after the hiring of a consultant to assist with the technical aspects of the process. Glendale’s new map with council districts must be submitted to the state no later than December 15, 2021.

The city council has had a series of workshops on the issue and there has been a period of public comment. Below is the public comment that has been received to date and presented to city council at its most recent workshop on November 9, 2020.

Please note that one citizen comment was made requesting that the Copperwood community not be divided. This citizen request was accommodated by the consultant and the city council. Three citizens asked that the Independence Heights community remain within the Yucca district. Neither the consultant nor the city council accommodated these citizens’ request as can be seen by the preferred city council map, Draft A, presented by the consultants. See Map A here:

The traditional redistricting guidelines for consideration in drawing districts includes three items of particular importance. One is to preserve communities of interest another is to accommodate planned future growth and the third is to have a “nearly equal number of inhabitants” (Arizona Statute 9—473.B). Here are the guidelines, federal, state and traditional:

In my opinion, some of these guidelines have been not been satisfied. Lets take a look at future growth within the districts. Please refer to this map:

You will see numbers for each district. Upon receiving clarification from the consultant, these numbers refer to the number of residential units already approved or in the pipeline and anticipated to be approved. The nationally recognized multiplier of occupants per residential unit is 2.3.

  • Cholla 533 units       X 2.3       increased population expected of 1,225.9
  • Sahuaro 944 units    X 2.3       increased population expected of 2,171.2
  • Barrel 859 units       X 2.3       increased population expected of 1,975.7
  • Cactus 342 units      X 2.3       increased population expected of 786.6
  • Ocotillo 410 units     X 2.3       increased population expected of 943
  • Yucca 7848 units      X 2.3       increased population expected of 18,050.4

Also consider this:

                                 Current population Map A          Future planned population by district

  • Cholla      39,793             +1,225.9                                     40,018.9
  • Sahuaro   42,051             +2,171.2                                     44,222.2
  • Barrel      41,210             +1,975.7                                     43,185.7
  • Cactus     43,132               +786.6                                      43,918.6
  • Ocotillo    42,409               + 943                                        43,352.0
  • Yucca       39,820           +18.050.4                                     57,870.04

The startling fact that should be immediately apparent is that the Yucca district is expected to see an increase in population of nearly 20,000 new residents in the next few years. It will have a population of 13,000 more residents than Sahuaro district projected to have a population of 44,222.2.

Legal guidelines do permit accommodation for future growth. However, there is one caveat to that guideline. The Supreme Court has granted safe harbor for population plan deviations up to 10%. Map A offers a deviation of total population of 8.06%. However, that deviation is occurring in Sahuaro, Cactus and Ocotillo districts. I’m not convinced that adding another percentage point in total population deviation would make any substantial difference.

However, while accommodating the Copperwood community, Map A offers no accommodation for the Independence Heights neighborhood’s request to remain in the Yucca district. This is a distinct community of interest between Ocotillo Road and Maryland Avenue, 71st Avenue to 75th Avenue. I am convinced that the consultants could have accommodated their request with minimal disruption to other council district boundaries.

I found it astonishing that Councilmember Aldama, representing the Ocotillo district, into which Independence Heights would go, paraphrasing made the following comment, If I am losing the Sands neighborhood, it should be compensated for by including Independence Heights in the Ocotillo district.  His comment virtually makes Independence Heights a pawn or consolation prize for losing the Sands neighborhood. I didn’t know that’s the way districts were to be drawn.

I am surprised that the only Councilmember that recognized the issues and supported keeping the Independence Heights neighborhood in the Yucca district was Councilmember Turner and for that, I thank him. To support their interests and their boundaries the rest of the council was willing to sacrifice the interests of the Yucca district.

Here’s two maps that I created. Obviously, they are not perfect. They were not vetted by the consultants and even though the population deviations are lower than the consultant’s Map A, they recognize that at some point council district boundaries are going to have to change dramatically to accommodate the growth occurring in the Yucca district. That is what occurs in my proposed draft maps. The Ocotillo boundary has to shift west at some point and that will create a domino effect in all of the other districts with their common boundaries moving further south. In fact, it should happen this time but it won’t.

 

A powerhouse in Glendale has not only been created but perpetuated for the next ten years until the 2030 census. The Yucca district is the largest geographically. The Yucca district will be the most populated of all 6 districts. The Yucca district is the epicenter of not only residential development but economic development as well.

If anything makes the case for the completion of Heroes Park, after 23 years of waiting for sports fields, a recreation and aquatics center, expansion of the smallest library in the city system and a dog park, this is it.

© Joyce Clark, 2021       

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

There is more practical and factual information that comprised Glendale’s business decision to decline to renew the agreement with the Coyotes.

Perhaps the most important reason driving Glendale’s decision is the fact that the 18-year-old arena is due for face lift. If you have attended a game at the Cardinals Stadium, you would be aware that for the past few years the Cardinals and AZSTA have invested in upgrading the stadium making a more comfortable and accessible fan experience. The stadium these days is truly amazing, and the fans love the new look and the new accommodations.

The city is planning for the future of the arena. Should it renovate the arena to accommodate the Coyotes’ fan experience when Alex Meruelo is insistent on a short-term lease arrangement of 3 to 5 years? Does that make sense? Where is the cost benefit to the city in doing so? There is none. 

With the Coyotes gone and a renewed emphasis on concerts and other events over the next 20 years, the configuration of the arena can be designed to accommodate the concert and event goers experience. In other words, the arena upgrades would be designed one way for sports fans and a totally different way for concert and event attendees.

That is why when the city began to negotiate with the Coyotes ownership a year ago its goal was to obtain a long-term lease of 18 to 20 years. If the city were to upgrade the arena to accommodate fans it needed the assurance of a long-term lease. Unfortunately, the ownership group made clear that they were only interested in a 3-to-5-year lease time frame.

Decisions regarding an upgrade to the arena are critical. That is why Glendale did not make its decision regarding the Coyotes agreement lightly and without consulting our partners and stakeholders or looking critically at the economic facts.

Another reason is related to historical revenue sharing agreements with every Coyotes ownership group. To retain the team and to assist with their financial viability, the Coyotes retain nearly all of the revenue generated by games. The team historically has kept all the revenue earned from naming rights for the arena and parking revenues. Their rental payment was extremely generous and arguably one of the best deals in the country.

The Applied Economics study says per capita, the Coyotes generate $28 per game in spending as opposed to a concert where the per capita is $58 and another event per capita is $35. Coyotes’ fans tend to stay inside the arena and buy food, etc., within it. Due to the Coyotes revenue sharing agreements, the city earns very little revenue on purchases inside the arena and none on parking or naming rights. On the other hand, concert and event attendees often dine in Westgate before a concert or event or may book an overnight stay at a Westgate hotel. There are no revenue constraints and therefore the tax revenues earned by the city are greater.

I’ve related why Westgate and the city have come of age. Both entities see an even more exciting future ahead. Reliance upon the Coyotes to keep Westgate financially viable is no longer a reality. I’ve also related the history of the Coyotes ownerships. A turnover of 6 different entities with differing agendas and a historical lack of partnership with the city made the situation extremely difficult during the past 18 years.

The decision to decline renewal of the agreement was a reasoned one based upon sound economic data and the need to make critical decisions regarding the arena’s future use.  Gary Bettman, NHL Commissioner, still believes our decision is strictly a negotiating ploy to get more money from any deal. Someone should be whispering in his ear that nothing could be further from reality. The city’s decision is final. I wish the Coyotes much luck and success in their future endeavors.

There is one more thought that I want to share, and it is this. Over 18 years the City of Glendale has demonstrated, with financial investments, its commitment to keeping the Coyotes in the State of Arizona. We invested $185 million in the construction of the arena. For goodness’ sake, we paid the NHL $50 million to keep the Coyotes in Arizona while it searched for a new owner. Over the 18 years the city has invested about $307 million keeping the Coyotes in Arizona — with no help…from the state, the county or any other entity in the region. We did it alone. We put skin in the game – literally.

As Arizona Republic sports columnist Kent Somers said, When is the last time you heard of a city kicking a sports franchise out of the house?”

© Joyce Clark, 2021       

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

The very first owner of the Coyotes to land in Glendale was Steve Ellman. Ellman bought the team from Richard Burke in 2001. How did Ellman end up in Glendale for he dearly wanted to be in Scottsdale? When Scottsdale rejected the idea, Ellman went shopping, looking for cheap land for his grand vision of a hockey arena to be surrounded by commercial/retail to compliment the arena. I remember at the time, early 2000s, staff indicated to city council that they wanted to show Ellman the old Valley West Mall parcel at 59th Avenue and Northern Avenue as a possible site. Council gave the go-ahead. Staff took him on a helicopter ride over Glendale. When Ellman saw the Valley West Mall site he said it would never work because the arterial roads would not be able to handle the anticipated traffic. On that same fateful visit he saw all of the agricultural land adjacent to the Loop 101 and said that was his preference for a site.

When staff reported back to council with Ellman’s feedback, I was aghast. I was not supportive of a hockey arena in Glendale. In an effort to perhaps kill the deal, I insisted that Ellman be tied to Valley West Mall in a redevelopment project. I thought he would balk and walk away. I was wrong. He agreed to redevelop Valley West Mall and did so. The hockey arena would be built.

Ellman never engaged with Glendale or worked to develop a real relationship as a partner. Who knows why? I don’t. The city tried to engage him, but nothing ever developed. Ellman was very successful in booking major recording artists into the arena during his ownership tenure. I remember in particular, seeing Bette Midler, among others, perform there in the arena’s early years.

Jerry Moyes, Swift Trucking Company owner, became the team’s second owner when Ellman sold the team to him in 2005.  Moyes, a businessman, appeared to many observers, to take little interest in the team. There were also rumors that he was reluctant to invest in the team. He, too, never engaged with Glendale to build a mutually successful partnership. In 2008, Moyes declared bankruptcy and after a yearlong legal battle, the NHL took ownership of the team in 2008, according to bankruptcy court documents.

In essence, the NHL became the team’s 3rd owner in the space of 8 years. The NHL was merely a caretaker for the team while they desperately tried to acquire a new owner. I remember there were 4 or 5 entities in the race to buy the team. The one that impressed me the most was Greg Jamison. He was a true gentleman and eager to create that long missing partnership with Glendale. He had tons of hockey knowledge and experience due to his many years with the San Jose Sharks. He knew what it would take to put a good team on the ice. He put together a consortium of investors willing to invest their own money rather than saddle themselves with enormous debt but unfortunately, he was out maneuvered by one Anthony LeBlanc, one of Jamison’s very own investors and soon to become the new owner.

The 4th owners became Ice Arizona, led by George Gosbee/Anthony LeBlanc in 2013. The trouble with this ownership group was money. LeBlanc et. al., used very little of their own.  They borrowed nearly all the purchase price from various institutions and even got a loan of $70 million from the NHL. They were always cash poor. To observers it appeared as if they were a group of guys who got together to acquire a new play toy. They seemed to revel in owning a hockey franchise but when it came to creating a great product on the ice, they were not very adept. Again, no partnership with Glendale ever developed.

Andrew Barroway was one of the original Ice Arizona partners. By 2016, he acquired a majority interest in ownership and became the 5th owner of the Coyotes. I never met Mr. Barroway and I’m not sure anyone on city council ever met him either. I have no idea as to whether he was good or bad for the team. But, again, no partnership with the city ever developed. He seems to have been an absentee owner.

Which leads us to the latest and 6th owner of the Coyotes. In 2019, Alex Meruelo bought the team. I have never met Mr. Meruelo and only know that he is a successful businessman. From the day of his purchase he has publicly stated, along with NHL Commissioner Gary Bettman, that Glendale will not be a part of the Coyotes future and he planned to actively pursue a new location. Obviously, there has been no development of a partnership with the city.

How does the Coyotes saga of ownership compare with other Valley Sports teams? Here’s a graphic that depicts the string of ownerships of all of our teams:

The multiple ownerships in Coyotes history would appear to play a significant part in its ability to become a successful team. A string of different owners with their own agendas did nothing to stabilize the team and to create a successful product on the ice.

I, and the city, harbor no ill will toward Mr. Meruelo. He has made what he believes to be his best business decision to create a successful team. I respect that. In my next blog, I will comment on why retaining the Coyotes is not the best business model for Glendale.

The long-held myth has always been that Glendale was not a good site because the fan base is in the East Valley. I don’t necessarily buy into the myth. If that were the case, the Cardinals would never successfully fill their stadium, game after game.

I remember attending a West Valley economic summit years ago. The one comment made by the featured speaker, Elliot Pollack, a well-respected Arizona economist, was that Glendale was destined to become the geographic center of the Valley. As each year passes, this concept comes closer and closer to reality. West Valley cities, such as Buckeye, Avondale, Litchfield Park, Surprise and Peoria are all experiencing population explosions. At some point, the West Valley’s population will surpass that of the East Valley’s. That appears to be coming to fruition now. As the media have reported, Buckeye and Goodyear are both among the 10 fastest-growing cities in the United States. Buckeye has grown faster than any city in the country as its population grew in the last decade by 80%. There is the potential explosion of a fan base in the West Valley, but a team must work to cultivate it. All the team’s past owners failed to do so.

Another concept never fully appreciated is that we are primarily a population that moved here from somewhere else. I came from New Jersey. Over the years, I have overwhelmingly met “transplants” as opposed to native Arizonans. We came here with team favorites already encoded into our DNA and it’s difficult to embrace a new team as one’s favorite, especially when there is no compelling reason to do so.

We are “fair weather fans.” What would constitute a compelling reason to become an avid fan? It’s pretty obvious. A good team…a winning team. Witness the Suns and their recent run for the basketball championship. Everyone wanted to attend a game and tickets were selling like hotcakes at exorbitant prices. Every time the Coyotes were in the playoffs for the Stanley Cup, the fans came out selling out the arena and the “White Out” was born. There was no talk of East Valley fans vs. West Valley fans.

I am not trying to sell the notion of the Coyotes remaining in Glendale. That ship has sailed. It is not in our best business interest for the Coyotes to remain and the city has stated repeatedly that its decision is not a negotiating ploy. I just wanted to highlight other factors that are contributory to poor attendance.

The old saying, “build it and they will come” is still a valid statement but with a jaded society with so many entertainment choices, it’s incumbent upon every sports team to create a compelling reason for a consumer to spend what is often a great deal of money to attend a sporting event. The Coyotes, under a series of confusing ownerships, never created a compelling reason to become an avid hockey fan.

© Joyce Clark, 2021       

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

%d bloggers like this: