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Joyce Clark Unfiltered

For "the rest of the story"

ALL ARE WELCOME!

MY SPECIAL GUEST IS GLENDALE’S VICE MAYOR IAN HUGH

Many years ago I owned and operated a bookstore. It was definitely a Mom and Pop operation with one paid employee. I was in a high traffic shopping center and I made sure I was open when all the other businesses were open. There were times when it was difficult to do so. One of the kids would get sick and I had to scramble to find someone to watch the munchkin until I got home. It was tough at times but I couldn’t afford not to be open and to miss any sale. My shop was open 7 days a week at the very same times that all of the other businesses were open in the shopping center.

I also founded and operated a craftsmen’s cooperative art gallery in downtown Phoenix for 10 years. We were always open the very same hours that all of the other businesses were open. There were times when a craftsperson scheduled to man the gallery could not do so. We were always juggling the artists’ schedules to make sure the gallery was always open.

Do you think the owners of Tanger Outlet allow their tenants to be open when it is convenient to the business owner? Not on your life. One part of Tanger Outlet’s success is the consistency of hours when all of its tenants are consistently open for business.

Apparently this is not the mindset of some downtown Glendale merchants. One time when I had out-of-town company I decided to take my guests to a particular downtown restaurant only to discover, much to my chagrin, it was not open. Now this did not occur on an odd or exotic day. It was a regular Monday – Friday workday and in the middle of the day…not even at night. Just one of the commitments of any shop or business owner (even a Mom and Pop business) is to offer the public consistent and regular hours of operation generally expected by the public.  

As a councilmember on and off since 1992 I have seen the many city efforts to help foster and maintain a viable downtown Glendale merchants’ association. At one time former Councilmember Phil Lieberman and I even wrote a charter for such an association. Every effort has been a failure.

In all of those years I have seen some downtown merchants who are quick to complain and to demand that the city do for them what they are unwilling to do for themselves. Recently I heard this anecdote. A group of citizen volunteers were donating their time and energy to pick up trash on the sidewalks in downtown. One of the business owners had the temerity to come out of the store to point out some trash and to tell the volunteer that he/she had missed picking it up. Was the business owner’s arm broken that day? What about a simple thank you directed to that volunteer for the effort?

What downtown Glendale needs most desperately is their very own, independent merchants’ association — an association that has created and passed its own mutual charter and that requires dues so that everyone has some skin in the game. It needs an association where all of the members agree to set some minimum and consistent hours when all will commit to being open.

I have seen downtown merchants who set their business hours whenever it is convenient for them. There is nothing worse that will turn a potential customer away, never to return. I have heard some of the business owners say why be open when there is no traffic? I beg to differ. There is always some foot traffic and these businesses need to be open consistently to capture those potential sales. The overhead remains generally the same whether a business is open 5 days a month or 30 days a month. The rent is the same every month.

It should be an association that establishes its very own authority in order to establish the credibility needed to be able to interact with the city for each party’s mutual benefit. As an association it needs to be able to create its own downtown mini-events without constantly relying on the city to establish events for them. It needs the ability to identify common problems and craft solutions to deal with them establishing fair and consistent goals for everyone with no favor. It should encourage collaboration and communication between all.

I am optimistic. There are downtown merchants who realize that it’s time to take action in their own self interest. They have recognized that the downtown is broken and not as robust as it could be.  They are willing. The question is…will their peers join them?

 Downtown merchants… it’s time to join the 21st century. It’s time for your own unique brand of creativity, innovation and energy to help Glendale’s downtown, your downtown succeed. It’s time for a downtown Glendale merchant‘s association…by, of and for downtown merchants.

© Joyce Clark, 2017          

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

On January 17, 2017, Jessica Boehm of the Arizona Republic did a story entitled “What is the wealthiest city in the West Valley?”  She said, “The West Valley is home to some of the fastest-growing cities in the country, according to U. S. Census data…But despite the booming population, the region lacks significant high-wage employment opportunities, often putting West Valley cities behind East Valley counterparts – like Chandler and Gilbert – with wealth indicators like household income and employment.” Here is the link: http://www.azcentral.com/story/news/local/southwest-valley/2017/01/17/wealthiest-city-goodyear-west-valley-census-household-income/96449470/ .

The major factor hampering the West Valley is the lack of adequate transportation corridors with enough capacity to meet not only overburdened current needs but those of the future. Just try to use I-10 from 83rd Avenue to 35th Avenue during morning or evening drive times...absolute gridlock.

 State and regional leaders have always succumbed to the political pressure applied by East Valley cities while considering the West Valley cities as the ugly stepchild. West Valley cities are outperforming all of the East Valley cities in terms of growth and it is projected to continue well into the future. It is time for state leaders to allocate resources to develop the kind of transportation system that already exists in the East Valley cities. Instead of allocating money to add yet another lane to a healthy East Valley system, the West Valley doesn’t need a token but a real resource commitment to build a transportation grid equal to that of its sister East Valley cities.

 I remember attending a meeting where Elliot Pollack, a preeminent and well respected economic data analyst in the state, said Glendale will become the geographic center of the Valley. I have never forgotten that assertion.

And yes, based upon 2014 and 2015 U. S. Census data, Goodyear with a median household income of $70,003 is the wealthiest West Valley city…for now. It is a snapshot in time and the character of any snapshot depends upon factors that change and rearrange constantly.

I did some research based upon available U.S. Census data on the 10 largest cities in Arizona. For comparison purposes I did not gather data on #2 Tucson, because it obviously, is not in Maricopa County. I also did not gather data for #7 Scottsdale or #8 Tempe because I believe these cities are unique in character.

Please note that in terms of median income #1 Phoenix; #3 Mesa and #6 Glendale all share the same general range of median household income ($46,000 to $48,000). Six cities have poverty rates of 10% or higher: Phoenix, Mesa, Chandler, Glendale, Avondale and Buckeye. With the exception of Litchfield Park all of these cities share unemployment rates from 4.2% to 6.2%.

This is not to belittle Goodyear’s success having identified and worked to attract aerospace manufacturing and health care as its job core priorities. What will be determinate of Goodyear’s ultimate economic future is that it is currently 191.52 square miles with much of its land still waiting for development. Its current population density rate is very low, at an average of 412 persons per square mile. This is in stark contrast to Phoenix, Mesa and Glendale all having an average of 3,000 to 4,000 persons per square mile. Density of population has a way of leveling the playing field.

Glendale has its job cut out for it to make some of these numbers better than they were in 2014-15. It has been working hard and these numbers don’t reflect the growth in West Glendale of its medical/health facilities.

The numbers also do not reveal that, unlike some Valley cities, Glendale is not land-locked. Those Valley cities that are not land-locked have already, in some cases, annexed all of the land possible within their annexable borders. Glendale has another estimated 50 square miles that it can annex.

The current city council’s focus is on job creation of high-paying jobs and there is still plenty of opportunity to do exactly that. The statistics for Glendale create a road map that can be used to develop strategies to address them. While this snapshot in time was not pretty for Glendale, it has so much potential to create a brighter future. The next federal census in 2020 will, I bet, paint a picture of a much improved Glendale.

© Joyce Clark, 2017        

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

On the evening of January 11, 2017, the applicants, John F. Long Trust (property owner) and Pulte Homes (proposed builder) held a neighborhood meeting at Sunset Ridge Elementary School at 6 PM. I want to thank all of the citizens who took the time out of their busy schedules to attend. The final count of  citizens who attended 72. You rock! Thank you!

Residents attend Stonehaven meeting

Be advised you will have to repeat that night’s attendance again when the applicants’ Minor General Plan Amendment request is heard before the citizen Planning and Zoning Commission and also before the city council.

The meeting room had boards ringing the room depicting the proposed development. Various Pulte and John F. Long Trust personnel were stationed at each of the presentation boards. Did I ever mention how much I hate this type of meeting presentation? It’s a travesty. It’s designed to talk to small groups making it less difficult to sell a project. It’s so much easier to pick people off and convince them of the wonderfulness of a project this way.  If a citizen is not savvy enough to ask the right questions, the person never is told the complete story about the project.

I was pretty darned angry. So I talked (maybe talked forcefully) to the Pulte people and advised them that citizens would be placing chairs in the center of the room where everyone would sit and wait for a presentation from them. That way everyone would hear the same information at the same time and could ask questions or make comments to the presenter(s). Here’s the result of our polite but forceful insistence (resistance??).

The presenters were Jim Miller, John F. Long Trust attorney and Susan Demmitt, Gammage & Burnham attorney representing Pulte Homes, and Greg Abrams, VP of Land Acquisitions for Pulte Homes. The neighborhood meeting was required because the applicants are asking for a Minor General Plan Amendment changing the land use on 65 of the 300+ acres from Medium Density (2.5 to 3.5 homes to an acre) to Medium-High Density (5 to 8 homes to an acre).  The result of this change, if approved by the citizen Planning & Zoning Commission and the City Council, would result in some lots as small as 3,000 square feet. What on God’s green earth will this single family, detached home look like? How about a cracker box?

One of the citizens commented that he was familiar with a similar project in another Valley city where 3,000 square foot lots and small homes had been allowed. The homes could not be resold and so the area became a mass of rental properties. We all know what happens to rental properties and generally, it’s not a pretty picture.

Another citizen commented that there was every possibility that the close proximity of these tiny lots and tiny homes to the University of Phoenix stadium (approximately a mile away) would make these properties extremely attractive to investors who would purposefully buy them as rentals to accommodate football fans, especially for events like the Super Bowl or Fiesta Bowl.

One of the presenters commented that this type of lot size and home would be purchased by millennials. Excuse me, but aren’t millennials living at home with their parents because they can’t afford to buy a home? And many of them simply don’t want to buy a home… period.

Think about it. I live in a 2, 964 square foot home. I suspect some readers of this blog have homes the same size as mine or larger. I have been trying to image a lot size the same size as my home. I can’t do it.  It literally boggles the mind. Glendale has never allowed 3,000 square foot lot sizes…anywhere, at any time. They should not allow them ever and certainly this residential development should not become a guinea pig for such a lot size and product.

Equally as discouraging, was Pulte’s reduction of lot sizes adjacent to Missouri Ranch (a subdivision of 10,000 square foot lots). Originally the lot sizes adjacent to Missouri Ranch and south of the Grand Canal were supposed to be 8,000 square feet. In this new proposed Minor General Plan Amendment these lots sizes shrink to 7,000 square feet.

The presenters, when asked, shared that the number of homes under the presently approved plan of development was about 1,100 homes. This request for a Minor General Plan Amendment, if approved, would increase the number of homes to over 1,400 homes. Mr. Miller also confirmed that they did not have to submit a design plan for the construction of Bethany Home Road until the 200th home building permit was pulled and did not have to start building Bethany Home Road until the 400th home building permit was pulled.

I went back and reviewed the Bethany Home Road Agreement between the John F. Long Trust (JFLT) and the city approved by the city council on April 26, 2016 (as well as the original Stonehaven Planned Area Development [PAD] allowing 1,100 homes). The following was agreed by both parties with regard to Bethany Home Road : “The Parties acknowledge that the Bethany Home Road Extension will be completed and accepted on or before January 1, 2022.” That’s 5 years from now.

In Section 3.4 of the agreement, JFLT (John F. Long Trust) will have final plans and specifications for the Bethany Home Road Extension completed by the civil engineer and approved by the Parties prior to the City’s issuance of the 275th home building permit for the Residential Development Parcel (subject to Force Majeure Events and any mutually-agreed extensions).” It is safe to assume that it will be several years before the Long Trust even has to turn in a design plan for Bethany Home Road to the city.

Under Section 4.2 it states, “JFLT will cause the general contractor to commence construction of the Bethany Home Road Extension prior to the City’s issuance of the 400th home building permit for the Residential Development Parcel and to achieve completion and acceptance within one (1) year thereafter (subject to Force Majeure Events and any mutually-agreed extensions), but in no event later than the Outside Completion Deadline (January 1, 2022).” How long will it be before the 400th home building permit is issued? Several years probably. In the meantime Stonehaven residents will have limited access to their newly created subdivision. It will certainly put even more pressure on the traffic flow on Camelback Road which is already a mess with the development of the D.L. Horton subdivision on the north side of Camelback Road at approximately 93rd Avenue.

Of even more concern and precedent setting was council’s approval within this agreement of a $1.2 million dollar payment to the Long Trust for the right-of-way needed for the proposed city construction of the north side of Bethany Home Road between 83rd Avenue and 91st Avenue. When a developer builds a subdivision the developer is responsible for paying for and constructing the roads that will serve its planned community. If it’s a major arterial road, such as Bethany Home Road, then the developer will dedicate the necessary right-of-way for the entire road but only pay for construction of its half of the road with the city being responsible for paying for construction of the other half of the road.

Not so in this case and that is what is precedent setting. A senior staffer, part of a “city team” that negotiated with the John F. Long trust, acknowledged that the city had asked Long for dedication of right-of-way for the north side of Bethany Home Road and that the Long Trust refused.  Having been refused its request, the city rolled over and negotiated a payment of $1.2 million dollars to the Long Trust for the right-of-way for the north side of Bethany Home Road. This is precedent setting. I know of no other instance where the city had to pay a developer for right-of-way for a major road that would serve a planned residential development.

Why didn’t the city team decide that if the trust was unwilling to make the necessary dedication for Bethany Home Road that perhaps the entire residential project should not be approved?  The city could have decided that if the trust was unwilling to make the necessary dedication precluding the full construction of Bethany Home Road that the proposed residents of the project would not have adequate ingress and egress from the project. Under that scenario, the Long Trust eager to sell the land to a developer, would have had to dedicate the right-of-way for the north side of Bethany Home Road, if it wanted to approval for Stonehaven and thus successfully complete the purchase of the land by a developer.

Stonehaven currently comprises over 300+ acres and proposes over 1,100+ homes. It looks nothing like Rovey Farm Estates, another planned area development. Rovey Farm estates had approximately the same acreage but only 800+ homes ranging on lot sizes from 7,000 square feet on the west side of the project to one acre lots on the east side of the project. It also contains 3 gated communities within it. If this Minor General Plan Amendment is approved instead of 1,100 homes on 300+ acres, it would be over 1,400 homes on 300+ acres.

Just as the city council listened to a neighborhood and denied the Bio-Life application at its January 10, 2017 meeting, let us hope that they will continue this practice and listen to a host of neighborhoods opposed to these applicants’ request for even greater density and the downsizing of lot sizes in this project.

Glendale has many, many starter homes and mid-level homes throughout the community. Isn’t it time to demand upscale, upgraded communities on the vacant parcels it has left? Shouldn’t the goal be to upgrade Glendale rather than build to the common denominator of what’s already there?

How does this Minor General Plan Amendment serve the best interests of Glendale’s existent residents and the soon-to-be new Stonehaven residents?

© Joyce Clark, 2017        

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

The issue has been identified. Does Glendale practice a policy of using Glendale vendors first when it comes to its major events? Now we will look at policies, past practices, plans, politics and the players. Some policies center on the questions of downtown promotion vs. event cost recovery and the repeated reliance on the use of past vendors vs. an effort to educate and solicit appropriate local vendors.

In a memo sent to the city council and city staff, Glendale Chamber CEO Robert Heidt identified suggestions that could be implemented in choosing vendors for city events:

  1. Local businesses should receive preference for all events. Allotting a percentage to local businesses does not serve them well.
  2. Greater effort to educate local businesses about submission dates, procedures and deadlines widely available in various public media.
  3. Deciding jury on choosing of vendors should be composed of business members of the community.
  4. Institute workshops to educate businesses how they can take part in the events.
  5. Clear and consistent rules to be created on the use of event structures such as tents, A-frame designs, booth layouts food trucks.
  6. Glendale businesses receive first priority followed in order by, the West Valley, the Phoenix Metro area, statewide, and lastly out of state.
  7. Explanation, provision and appropriate enforcement of fees, sales taxes payable.
  8. Revise the sales of beverages to vendors, incorporating the use of local beverage vendors.
  9. Expand the ability of other non-profits to run the beverage tent.
  10. City to provide a timely solution to issues and problems as they arise.

I appreciate his thoughtfulness in identifying and providing solutions to this complex issue. He is to be commended. I would hope he would also consider using his leadership for another just as vexing issue. I have taken guests downtown to visit restaurants and specialty businesses only to find them closed on week days when one would expect them to be open. It becomes frustrating and disappointing but it demonstrates a greater problem that has plagued downtown Glendale for years and that is consistency in business hours by all downtown/Catlin Court merchants and restaurants. What if you went to your local Macy’s or Home Depot only to find them closed because they were open only when they felt like it? That’s what a visitor is confronted with downtown, especially on a Monday.  It is unprofessional and deters business much less repeat business. It’s time for downtown to get its act together and to have all downtown/Catlin Court businesses establish some basic, consistent hours when all commit to be open.

Now, in all fairness, the past four years have been tumultuous regarding the city manager’s position and thus city managerial leadership. Many issues were unattended to or left hanging.  After Ed Beasley left, there was Interim City Manager, Horatio Skeete, then the disaster that was City Manager Brenda Fisher, followed by an Interim stint by Dick Bowers and finally the hiring of City Manager Kevin Phelps. It was a period of confusion and belied a lack of continuity in city staff management…an understatement to say the least. Is it any wonder, city events and a plethora of other city issues were left to fester?

Kevin Phelps, in his short time as City Manager, has brought a measure of stability to city senior staff. He has already demonstrated his focus on problem solving.  The December 29, 2016 edition of the Glendale Star has an interview with Phelps, by Darrell Jackson. It bodes well for the future of Glendale’s major event productions. Some of his more interesting comments in this article include:  “After asking questions of city staff, I am not sure that anyone within City Hall could adequately describe what the mission (of these events) is.” or “If it is to drive business and expose people to downtown shops, then I am not sure the proliferation of bouncy rides and carnival foods is what we should be doing…In my mind, I am not excited about another carnival and light show next year.” and “I am leaning towards recommending creating a signature event that showcases the City of Glendale, as well as our downtown area, and cost recovery is not part of that. Phelps said his goal is to have changes in place by March so they can be included in next year’s budget.”

We all know “the squeaky wheel gets the grease.” Mr. Heidt is to be recognized for providing the squeak that led to the need for grease on the city event wheel. Many of his suggestions are common sense and I suspect, have already or will be adopted. However, suggestions 1, 3, 6 and 9 require further thought. His suggestions #1 and #6 call for Glendale businesses to receive priority in selection. If, as Mr. Phelps suggests, an upgrade of Glendale’s major events is the goal, moving away from a fast food, carnival-like atmosphere and perhaps adding quality restaurant offerings, wine, microbreweries and fine art vendors to become the norm then the operative word becomes “quality.” If there are quality Glendale vendors they should be welcome but if they sell hot dogs and pitchforks, should they receive preference merely because they are Glendale businesses? I think not.

Mr. Heidt’s suggestion #3 is no solution to the issue of being juried in to an event. He calls for a jury composed of community business members.  It’s no better than currently having staff jury vendors. In each case, it’s like having the “fox guard the hen house.” Each group would seem to have a vested interest. Perhaps it’s time to create an independent jury comprised of leaders in their respective industries, trades or crafts from outside the city.

Mr. Heidt’s suggestion #9 calling for other non-profits to work the city’s beverage tent is simply an expression of lack of historical memory and should not be seriously considered.  For the past 22 years the Glendale Ambassadors have operated the city’s beverage tent at downtown special events. They have proven to be reliable and consistent. You can count on them to fulfill their responsibilities. The Ambassadors were created by Glendale‘s leaders to support and to promote the City of Glendale and they have always done so.

Manning the city’s beverage tent is their primary and only source of annual income. What they earn goes right back into our community. Over the past 22 years they have given back $315,000 to at least 60 organizations, typically non-profit. Their donations are too numerous to mention all but here are a few representative groups: Boys & Girls Club of Glendale; Glendale Fire Department’s crisis response van and cadets; Glendale Police Department’s vests for its K9 program and Dare; Glendale’s Heart for the City; the Mayor’s Alliance against Drugs & Gangs; Velma Teague Library Mother Read Program; and the Westside Food Bank’s Senior Brown Bag Program.

Why on God’s green earth would we want to take away the Glendale Ambassador’s primary funding source in favor of some entity that doesn’t have this kind of track record? It makes no sense unless it was suggested to serve someone’s personal affinity for a particular non-profit group who wants in on the action.

Mr. Phelps and Mr. Heidt are to be commended for their shared commitment to make Glendale’s event future better. Mr. Phelps’ desire to upgrade Glendale’s events will certainly cause some of Mr. Heidt’s suggestions to be considered and some of the others to be moot but there is common ground between them. Working together is a win-win for Glendale.

© Joyce Clark, 2017        

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

For the entire month of December the Glendale Star has been running a series of stories by Darrell Jackson (go to www.glendalestar.com ) regarding the vendors used at Glendale’s four premier events that occur from the end of November until early February. These four events are Glendale Glitters opening weekend, Glendale Glitters weekends in December, the Glitter and Glow Block Party ending event and the Chocolate Affaire.

The issue is does Glendale really put local Glendale businesses first when accepting vendor applications for these events? It is a question that has been raised by local vendors for several years, whose applications appear to be routinely rejected but it only boiled to the surface when the Glendale Chamber of Commerce CEO Robert Heidt became the local vendors’ champion.

Let’s look at some statistics. “Over the past three years (2012, 2013 and 2014), the city has received 1,204 applications to be a vendor at one of the four major events (cited above). Of those, the city has approved 739 with only 15.29% (113) coming from Glendale businesses and 84.71% (626) coming from other businesses.” (Glendale Star, December 15, 2016).

“When it comes to local food merchants, the city has received 213 total applications for the current season with 92 (43.19%) being approved over that time. Of the 92 approved food vendors, 13 (14.13%) have been from Glendale while 79 (85.86%) have been from non-Glendale food vendors. The 2017 Chocolate Affaire has no local businesses approved, with 11 local businesses denied, while 19 businesses were approved to participate.” (Glendale Star, December 15, 2016).

Kim Larson, Glendale Public Facilities, Recreation and Special Events spokesperson, has said, “As long as they meet the minimum requirements, absolutely, we give them a priority. According to city documents, the minimum requirements are, ‘a menu with pricing, photos of products and booth set up, and a $25 (non-refundable) application fee.’ The application asks vendors if they would like a 10X10 prime booth for an additional $150, or a 10X20 prime spot for an additional $200. Each approved vendor is provided with a two-plug, 20 AMP outlet but they can request additional power for an additional $25 to $100.” (Glendale Star, December 8, 2016).

After the application process closes a jury of staff reviews the applications and makes the final selection of vendors.  “The jury for the current season consisted of three members of city staff – Simms, Heidi Barriga (Special Events) and Cameron Dewaele (Parks and Recreation.” (Glendale Star, December 29, 2016). “Once a vendor is approved, they then pay $65 for a background check.” (Glendale Star, December 8, 2016).

“All food vendors are required to purchase any bottled beverages (water, soda and ice) from Kalil Bottling –an official city sponsor – at $15 per case and must sell them for $2 apiece. Vendors who participate are required to pay 20% of their gross income to the city, which helps offset the cost of events. Larson said the city estimates the revenue to be approximately $250,000 from vendors.” (Glendale Star, December 8, 2016).

“…two vendors who have been approved numerous times and are part of the current events, reported to the Glendale Star that they have never been billed by the city and have never written a tax check to the city.” (Glendale Star, December 22, 2016). Vickie Rios, Glendale’s Finance Director, could not confirm this assertion but indicated that if it had happened in the past, it would not occur in the future.

As you can see, it can be quite pricey to become a vendor at a Glendale event. Having participated as a potter in many regional events for over 20 years (I no longer produce handcrafted pottery) the costs to vendors are not unreasonable. There is always overhead and there is a cost for everyone to do business whether you are in a shop or participate in outdoor events. If a vendor cannot make enough revenue to cover the costs of operation plus a profit, then that vendor should rethink its operation.

One of the essential concerns surrounding this issue rests upon the mission of Glendale’s special events. “(Kim) Larson said, ‘As the mission of Glendale’s special events is to promote and brand downtown Glendale as a destination to attract new visitors and shoppers, and foster community pride among residents, the Special Events Division does its absolute best to maximize revenue to offset our productions costs so we can continue to provide free admission to our community festivals.’” (Glendale Star, December 8, 2016). This mission statement is schizophrenic, to say the very least. The goal of cost recovery and the goal of promoting downtown Glendale are not usually compatible. So, the very first question to ask is a policy question for the Glendale city council. Should the city policy be to promote downtown Glendale (at a cost to taxpayers) or to continue to implement the goal of cost recovery?

Another question about policy comes from comments made by Erik Strunk, Glendale’s new Public Facilities, Recreation and Special Events Director, “Strunk said the city advertises the vendor application process online (via various media forms). Additionally, we have developed a master list of anyone who has applied in the past few years…This list is used each year to send a mass e-mail…and encourage interested vendors to apply.” (Glendale Star, December 22, 2016). This process seems to hint at a policy of returning to the same well, year after year, by alerting previous participants to apply. Again, another policy question for city council is evident. Will it be policy to make a concerted effort to educate and attract more local vendors or will the city rely upon past vendors, who seemingly up to this point, have been used repeatedly because the city’s past experience with them affords a level of comfort?

In Part II of Glendale First? we will look at the policies, past practices, plans, politics and the players.

© Joyce Clark, 2017        

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