Aug 21

27

Glendale’s decision is strictly business

Posted by Joyce Clark on August 27, 2021
Posted in Arizona Coyotes • City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glendale Economic Development • Glendale elected officials • Glendale finances • Westgate • Yucca district | Tagged With: City of Glendale, Gila River Arena, revenue sharing, upgrade, Yucca district | No Comments yet, please leave one

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

There is more practical and factual information that comprised Glendale’s business decision to decline to renew the agreement with the Coyotes.

Perhaps the most important reason driving Glendale’s decision is the fact that the 18-year-old arena is due for face lift. If you have attended a game at the Cardinals Stadium, you would be aware that for the past few years the Cardinals and AZSTA have invested in upgrading the stadium making a more comfortable and accessible fan experience. The stadium these days is truly amazing, and the fans love the new look and the new accommodations.

The city is planning for the future of the arena. Should it renovate the arena to accommodate the Coyotes’ fan experience when Alex Meruelo is insistent on a short-term lease arrangement of 3 to 5 years? Does that make sense? Where is the cost benefit to the city in doing so? There is none.

With the Coyotes gone and a renewed emphasis on concerts and other events over the next 20 years, the configuration of the arena can be designed to accommodate the concert and event goers experience. In other words, the arena upgrades would be designed one way for sports fans and a totally different way for concert and event attendees.

That is why when the city began to negotiate with the Coyotes ownership a year ago its goal was to obtain a long-term lease of 18 to 20 years. If the city were to upgrade the arena to accommodate fans it needed the assurance of a long-term lease. Unfortunately, the ownership group made clear that they were only interested in a 3-to-5-year lease time frame.

Decisions regarding an upgrade to the arena are critical. That is why Glendale did not make its decision regarding the Coyotes agreement lightly and without consulting our partners and stakeholders or looking critically at the economic facts.

Another reason is related to historical revenue sharing agreements with every Coyotes ownership group. To retain the team and to assist with their financial viability, the Coyotes retain nearly all of the revenue generated by games. The team historically has kept all the revenue earned from naming rights for the arena and parking revenues. Their rental payment was extremely generous and arguably one of the best deals in the country.

The Applied Economics study says per capita, the Coyotes generate $28 per game in spending as opposed to a concert where the per capita is $58 and another event per capita is $35. Coyotes’ fans tend to stay inside the arena and buy food, etc., within it. Due to the Coyotes revenue sharing agreements, the city earns very little revenue on purchases inside the arena and none on parking or naming rights. On the other hand, concert and event attendees often dine in Westgate before a concert or event or may book an overnight stay at a Westgate hotel. There are no revenue constraints and therefore the tax revenues earned by the city are greater.

I’ve related why Westgate and the city have come of age. Both entities see an even more exciting future ahead. Reliance upon the Coyotes to keep Westgate financially viable is no longer a reality. I’ve also related the history of the Coyotes ownerships. A turnover of 6 different entities with differing agendas and a historical lack of partnership with the city made the situation extremely difficult during the past 18 years.

The decision to decline renewal of the agreement was a reasoned one based upon sound economic data and the need to make critical decisions regarding the arena’s future use. Gary Bettman, NHL Commissioner, still believes our decision is strictly a negotiating ploy to get more money from any deal. Someone should be whispering in his ear that nothing could be further from reality. The city’s decision is final. I wish the Coyotes much luck and success in their future endeavors.

There is one more thought that I want to share, and it is this. Over 18 years the City of Glendale has demonstrated, with financial investments, its commitment to keeping the Coyotes in the State of Arizona. We invested $185 million in the construction of the arena. For goodness’ sake, we paid the NHL $50 million to keep the Coyotes in Arizona while it searched for a new owner. Over the 18 years the city has invested about $307 million keeping the Coyotes in Arizona — with no help…from the state, the county or any other entity in the region. We did it alone. We put skin in the game – literally.

As Arizona Republic sports columnist Kent Somers said, “When is the last time you heard of a city kicking a sports franchise out of the house?”

^{© Joyce Clark, 2021}

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Aug 21

25

A history of fractured Coyotes’ ownerships

Posted by Joyce Clark on August 25, 2021
Posted in Arizona Coyotes • City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glendale Economic Development • Glendale elected officials • Glendale finances • Westgate • Yucca district | Tagged With: Alex Muerello, Andrew Barroway, City of Glendale, George Gosbee and Anthony LeBlanc, Gila River Arena, Jerry Moyes, Richard Burke, Steve Ellman, Yucca district | 5 Comments

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

The very first owner of the Coyotes to land in Glendale was Steve Ellman. Ellman bought the team from Richard Burke in 2001. How did Ellman end up in Glendale for he dearly wanted to be in Scottsdale? When Scottsdale rejected the idea, Ellman went shopping, looking for cheap land for his grand vision of a hockey arena to be surrounded by commercial/retail to compliment the arena. I remember at the time, early 2000s, staff indicated to city council that they wanted to show Ellman the old Valley West Mall parcel at 59^th Avenue and Northern Avenue as a possible site. Council gave the go-ahead. Staff took him on a helicopter ride over Glendale. When Ellman saw the Valley West Mall site he said it would never work because the arterial roads would not be able to handle the anticipated traffic. On that same fateful visit he saw all of the agricultural land adjacent to the Loop 101 and said that was his preference for a site.

When staff reported back to council with Ellman’s feedback, I was aghast. I was not supportive of a hockey arena in Glendale. In an effort to perhaps kill the deal, I insisted that Ellman be tied to Valley West Mall in a redevelopment project. I thought he would balk and walk away. I was wrong. He agreed to redevelop Valley West Mall and did so. The hockey arena would be built.

Ellman never engaged with Glendale or worked to develop a real relationship as a partner. Who knows why? I don’t. The city tried to engage him, but nothing ever developed. Ellman was very successful in booking major recording artists into the arena during his ownership tenure. I remember in particular, seeing Bette Midler, among others, perform there in the arena’s early years.

Jerry Moyes, Swift Trucking Company owner, became the team’s second owner when Ellman sold the team to him in 2005. Moyes, a businessman, appeared to many observers, to take little interest in the team. There were also rumors that he was reluctant to invest in the team. He, too, never engaged with Glendale to build a mutually successful partnership. In 2008, Moyes declared bankruptcy and after a yearlong legal battle, the NHL took ownership of the team in 2008, according to bankruptcy court documents.

In essence, the NHL became the team’s 3^rd owner in the space of 8 years. The NHL was merely a caretaker for the team while they desperately tried to acquire a new owner. I remember there were 4 or 5 entities in the race to buy the team. The one that impressed me the most was Greg Jamison. He was a true gentleman and eager to create that long missing partnership with Glendale. He had tons of hockey knowledge and experience due to his many years with the San Jose Sharks. He knew what it would take to put a good team on the ice. He put together a consortium of investors willing to invest their own money rather than saddle themselves with enormous debt but unfortunately, he was out maneuvered by one Anthony LeBlanc, one of Jamison’s very own investors and soon to become the new owner.

The 4^th owners became Ice Arizona, led by George Gosbee/Anthony LeBlanc in 2013. The trouble with this ownership group was money. LeBlanc et. al., used very little of their own. They borrowed nearly all the purchase price from various institutions and even got a loan of $70 million from the NHL. They were always cash poor. To observers it appeared as if they were a group of guys who got together to acquire a new play toy. They seemed to revel in owning a hockey franchise but when it came to creating a great product on the ice, they were not very adept. Again, no partnership with Glendale ever developed.

Andrew Barroway was one of the original Ice Arizona partners. By 2016, he acquired a majority interest in ownership and became the 5^th owner of the Coyotes. I never met Mr. Barroway and I’m not sure anyone on city council ever met him either. I have no idea as to whether he was good or bad for the team. But, again, no partnership with the city ever developed. He seems to have been an absentee owner.

Which leads us to the latest and 6^th owner of the Coyotes. In 2019, Alex Meruelo bought the team. I have never met Mr. Meruelo and only know that he is a successful businessman. From the day of his purchase he has publicly stated, along with NHL Commissioner Gary Bettman, that Glendale will not be a part of the Coyotes future and he planned to actively pursue a new location. Obviously, there has been no development of a partnership with the city.

How does the Coyotes saga of ownership compare with other Valley Sports teams? Here’s a graphic that depicts the string of ownerships of all of our teams:

The multiple ownerships in Coyotes history would appear to play a significant part in its ability to become a successful team. A string of different owners with their own agendas did nothing to stabilize the team and to create a successful product on the ice.

I, and the city, harbor no ill will toward Mr. Meruelo. He has made what he believes to be his best business decision to create a successful team. I respect that. In my next blog, I will comment on why retaining the Coyotes is not the best business model for Glendale.

The long-held myth has always been that Glendale was not a good site because the fan base is in the East Valley. I don’t necessarily buy into the myth. If that were the case, the Cardinals would never successfully fill their stadium, game after game.

I remember attending a West Valley economic summit years ago. The one comment made by the featured speaker, Elliot Pollack, a well-respected Arizona economist, was that Glendale was destined to become the geographic center of the Valley. As each year passes, this concept comes closer and closer to reality. West Valley cities, such as Buckeye, Avondale, Litchfield Park, Surprise and Peoria are all experiencing population explosions. At some point, the West Valley’s population will surpass that of the East Valley’s. That appears to be coming to fruition now. As the media have reported, Buckeye and Goodyear are both among the 10 fastest-growing cities in the United States. Buckeye has grown faster than any city in the country as its population grew in the last decade by 80%. There is the potential explosion of a fan base in the West Valley, but a team must work to cultivate it. All the team’s past owners failed to do so.

Another concept never fully appreciated is that we are primarily a population that moved here from somewhere else. I came from New Jersey. Over the years, I have overwhelmingly met “transplants” as opposed to native Arizonans. We came here with team favorites already encoded into our DNA and it’s difficult to embrace a new team as one’s favorite, especially when there is no compelling reason to do so.

We are “fair weather fans.” What would constitute a compelling reason to become an avid fan? It’s pretty obvious. A good team…a winning team. Witness the Suns and their recent run for the basketball championship. Everyone wanted to attend a game and tickets were selling like hotcakes at exorbitant prices. Every time the Coyotes were in the playoffs for the Stanley Cup, the fans came out selling out the arena and the “White Out” was born. There was no talk of East Valley fans vs. West Valley fans.

I am not trying to sell the notion of the Coyotes remaining in Glendale. That ship has sailed. It is not in our best business interest for the Coyotes to remain and the city has stated repeatedly that its decision is not a negotiating ploy. I just wanted to highlight other factors that are contributory to poor attendance.

The old saying, “build it and they will come” is still a valid statement but with a jaded society with so many entertainment choices, it’s incumbent upon every sports team to create a compelling reason for a consumer to spend what is often a great deal of money to attend a sporting event. The Coyotes, under a series of confusing ownerships, never created a compelling reason to become an avid hockey fan.

^{© Joyce Clark, 2021}

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Aug 21

24

Westgate has come of age

Posted by Joyce Clark on August 24, 2021
Posted in Arizona Coyotes • City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glendale Economic Development • Glendale elected officials • Glendale finances • Westgate • Yucca district | Tagged With: City of Glendale, IStar, Tanger outlets, Westgate, YAM Properties, Yucca district | No Comments yet, please leave one

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

The Coyotes Press Release issued on Thursday, August 19, 2021, stated, “We are hopeful that they (Glendale) will reconsider a move that would primarily damage the small businesses and hard-working citizens of Glendale.” It appears to be a veiled reference to Westgate’s businesses and seems to infer that they will suffer mightily with the loss of 42 Coyotes games per season.

It’s time to look back at the history of Westgate. It’s only rationale for existence in 2003 was the deliberate development by the city of Glendale’s hockey arena. When it opened in 2003, it was surrounded by a sea of vacant land, some of it was still agricultural. Fans came to the arena for the games and left immediately after the games because there was nothing for them to do or experience.

Steve Ellman failed to develop any of the adjacent commercial/retail for 2 years. It wasn’t until 2006, limited development opened with a few restaurants. Westgate, now in its infancy, began to grow and take shape. The Cardinals Stadium, Cabela’s, the AMC Theater and a few restaurants also opened in that year. Followed a year later, 2007, by the Renaissance Hotel and Convention Center. This is what the early Westgate looked like.

By 2012 Ellman could not weather the aftereffects of the economic storm and shed himself of Westgate as it went into bankruptcy. One of institutions that had loaned him the money for the project, IStar, took over Westgate.

Back then, the arena and stadium were the anchor tenants that kept the nascent Westgate afloat especially through the national recession that ended in 2009. Even though the recession officially ended in 2009, everyone, including Westgate felt its effects for several more years. IStar, as a major lending institution, held on to this property knowing its future potential. It did a credible job of keeping Westgate intact and growing. Since 2012, iStar had executed over 50 retail and office leases totaling in excess of 260,000 square feet, converted two floors of vacant office space into 76 luxury loft-style residential units, and brought to the district multiple new entertainment options including Dave & Busters and Tavern+Bowl.

Tanger Outlet Mall opened in 2012 and everything changed. iStar partnered with Tanger Factory Outlet Centers, Inc. to build the successful 400,000 square foot Tanger Outlets, Westgate. Tanger with its nearly 90 stores became the catalyst for more restaurants landing in Westgate for there are no restaurants within Tanger. Tanger patrons began crossing 95^th Avenue to eat at Westgate’s restaurants. More restaurants located in Westgate as a result. Tanger Outlets was the beginning of less reliance on Coyotes games to keep Westgate alive.

In 2018, Bob Parsons, GoDaddy founder, bought Westgate for $133 million. Parsons said at the time of purchase, “The potential at Westgate is huge. Westgate currently offers visitors a wide variety of entertainment options, but we’re looking to develop features that will entice even more visitors and residents to this unique and vibrant Valley location.”

In the past four years, due to Bob Parsons and his team (YAM Properties), Westgate has become even more vibrant with 38 restaurants, hotels, condos, apartments, and office space. It has become an economic powerhouse in the state and where businesses want to locate. Coming next to Dave & Buster’s will be Tiger Woods’ Pop Golf and Tesla has built a service center on the south side of Glendale Avenue. Some of the long tenured tenants, despite learning that the Coyotes are leaving, remain enthusiastic about investing hundreds of thousands of dollars into upgrading their venues. They know there is more to Westgate than the Coyotes and that more exciting development is coming before the Super Bowl in 2023.

YAM has done an exceptional marketing job for Westgate. Everyone in the Valley knows of Westgate. On any given night you can find some kind of activity in and around Westgate. Westgate is truly a sports and entertainment district.

Just to reemphasize how well Westgate is doing, this week in the Business Journal there was an article about the 7 new businesses coming to Westgate:

The Tesla Service Center will offer remote diagnostics, pre-diagnosed repairs and a retail showroom for model vehicles
Tacos Culichi, a popular Mexican restaurant in Phoenix, will open another location near Sunrise Boulevard.
First Watch is an American restaurant chain that offers a mix of breakfast, brunch and lunch classics.
Bruster’s Ice Cream, another American chain, will open its third Arizona location at the district next to the Aloft Hotel.
Pokitrition, a local shop, serves customizable poke bowls and sushi burritos.
PopStroke Entertainment, which is owned by golf legend Tiger Woods and Greg Bartoli, announced plans to open in the Westgate Entertainment District.
Cupbop, opened at the northeast corner of Sunset Boulevard and Hanna Lane in the entertainment district,
NakedQ BBQ, a barbecue joint, opened its third Valley location at Westgate

As reported in the Business Journal, “Oren Hartman, the owner of the NakedQ BBQ and head pit boss, said he’s looked at moving to the area for years, but decided the timing was right with ‘all the great growth out here’. He went on to say, ‘With the continued growth and population out here, with the commitment from YAM and Westgate to keep building up and making the facility better, and just to be around some world-class tenants, those were all the main reasons that we came over’.”

In a previous statement as part of the city’s Press Release, Dan Dahl said he supports the city’s decision to end negotiations with the Coyotes. The Business Journal received further comment from Mr. Dahl, “Westgate is not solely dependent on sports programming and the announcement doesn’t take away the endless potential we have to offer the area,” he said in an email on Tuesday. “Several of our tenants, including many restaurants, are experiencing increased activity and strong sales numbers every night of the week. Many even exceed pre-Covid numbers despite the events and activities still coming back slowly.”

Perhaps the most consequential development scheduled to open in the Fall of 2023 is the Crystal Island Lagoon Resort located at 95^th Avenue and Cardinals Way in the Westgate footprint. With its 3 hotels, 7 specialty retail islands, a 12-acre lagoon for public use, Mattel Amusement Park and much, much more it is anticipated to attract between 2 and 5 million visitors in its first year.

Westgate has grown up as has the City of Glendale. The city commissioned an economic study of the fiscal impact of Westgate with the Coyotes and without the Coyotes (replacing the team dates with other major events). The Applied Economics report revealed that, “In terms of spending at Westgate only (outside the arena) it would take approximately 20 additional concerts or large other events (with attendance of 10,000+) to equal the same amount of sales tax revenues to the city as 43 Coyotes games.”

Another important element of the Applied Economics study revealed was a comparison of per capita spending for a Coyotes game vs. a concert vs. another event. Per capita, the Coyotes generate $28 per game. A concert per capita is $58 and another event per capita is $35.

Currently, discounting last year which was severely impacted by Covid, the arena already books about 10 – 12 major events a year. With the Coyotes no longer consuming 42+ days (game days and practice days), there is confidence that an additional 20 days of major events can be booked. Keep in mind, the Coyotes actually tie up 200 days a year. Let me take a moment to explain what that means to the arena. In the fall, arena management must submit to the NHL 200 open days during which games can be scheduled there. However, the NHL doesn’t post its league schedule until the following spring at which time the arena finally learns which 42 game days must be preserved. Imagine trying to book other events when 200 days are in limbo for 6 months of the year.

When the Coyotes claim that their departure “would primarily damage the small businesses,” that is no longer an accurate statement. Like Pinocchio, their nose continues to grow longer and longer.

^{© Joyce Clark, 2021}

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Aug 21

19

Glendale declines to renew Coyotes play in its arena

Posted by Joyce Clark on August 19, 2021
Posted in Arizona Coyotes • City Council Actions • City issue and actions • City of Glendale • Glendale Economic Development • Glendale elected officials • Westgate • Yucca district | Tagged With: City of Glendale, Coyotes, Gila River Arena, Yucca district | 2 Comments

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

I want to emphasize that these comments reflect my position and do not represent the position of the city council as a whole or that of senior management.

I have received many queries about Glendale’s recent announcement and I wanted to take the opportunity of posting in my blog to share my position on the issue.

On Thursday, August 19, 2021, Glendale issued a Press Release announcing that it would not renew its year-to-year agreement for use of its arena by the Coyotes. Both parties have been operating under a year-to-year agreement for several years. Within the agreement is the stipulation that either party can decide not to renew the agreement for an additional year by providing written notice each year on or before December 31^st. Glendale has provided notice to the Coyotes that it has declined to renew this year-to-year agreement. This means that the upcoming season will be the last in our arena, and they must vacate the facility by June 30, 2021. As a courtesy the city provided notice before December to allow the Coyotes as much time as possible to realign their future.

I have been on city council for over 20 years, during the long and tortuous history of the Coyotes. I was there when the city built the arena. I was there when the city paid the NHL to manage the team for 2 years to keep the team in the state. Over the years I have supported the Coyotes through 5 different ownerships because I believed they were necessary for the financial vitality of a fledgling Westgate area. I know that Glendale, time and again, took action that kept the Coyotes in Arizona for the past 18 years. Glendale has proven its historical commitment to the Coyotes.

For me, my reasoning is based on a sound, business decision. I am guided by what is best, at this time, for Glendale and its 253,000 residents. This impactful decision was not made hastily or in a vacuum. Input was sought from key stakeholders, the city’s expert economist and our arena management firm. In fact, there will be a positive budgetary impact to the arena and the city with no hockey team or hockey operations taking place.

I bear no animus toward the team or its ownership. In fact, I wish them good luck and much success in their future. They, and NHL Commissioner Gary Bettman, have repeatedly said they have no future remaining in Glendale and I concur. They believe they will regain their financial health by playing somewhere other than Glendale. That is their belief and their choice.

Westgate has come of age. I believe the Westgate area is successful in its own right. There are limitless and wonderful opportunities for the Sports & Entertainment area turning it into an even greater powerhouse, unparalleled in the Valley. That is my belief and guides my choice.

In 20 years, the Westgate area has grown and matured, earning its present success. Westgate’s Sports & Entertainment District has never been more financially healthy than it is right now. More than a billion dollars of investment has occurred during the past three years. Witness the Crystal Lagoon Island Resort project, Tiger Woods’ Pop Golf project and Tesla’s project. Economic development is booming in the area at an unprecedented level. Over the next year, the city will be announcing many new projects coming to this area. In addition, long time commercial tenants in the area are planning on updating and refreshing their venues. They know that Westgate is integral to their success. There is a tremendous sense of optimism throughout the area.

Westgate Entertainment District/Yam properties issued the following in support of Glendale’s decision, “The City of Glendale has been a great partner for us, and we support its decisions regarding the arena, said Dan Dahl, Director of Real Estate for YAM properties.”

It’s time to split the blanket. The Coyotes have wanted to do so for several years. Glendale now realizes that it is in their best business interest to agree.

In the coming week I will offer more commentary on this event. Stay tuned.

^{© Joyce Clark, 2021}

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Jun 21

12

David Leibowitz… Go pound sand

Posted by Joyce Clark on June 12, 2021
Posted in City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glendale and the NFL Super Bowl • Glendale and the Super Bowl • Glendale Economic Development • Glendale elected officials • Glendale election 2020 • Glendale finances • Glendale's Fire Union • State Farm Stadium • Westgate • Yucca district • Zanjero | Tagged With: City of Glendale, Crystal Lagoon Island Resort, David Liebowitz, Westgate, Yucca district, Zanjero | No Comments yet, please leave one

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

I’ve wanted to write this particular blog for nine months but confidentiality imposed by the principal developers precluded me from doing so.

Last September, the Glendale city council approved documents for the Crystal Lagoon Island Resort at Glendale. At that time David Leibowitz published an article disparaging the project. Here is the link to his original article: https://www.eastvalleytribune.com/opinion/valley-theme-park-plans-all-smoke-no-sizzle/article_50d85836-f6ab-11ea-a6a8-47e43bc1f48b.html .

In it he said, “Not to be outdone, the Glendale City Council last week approved ‘Crystal Lagoons, Island Resort,’ an 11-acre water paradise purported to include paddle boarding, scuba diving and boogie boarding – plus ‘water jetpacks.’ Whatever the hell those are.

“Naturally, Glendale electeds voted to waive $1 million in fees for the developer and employ a sweetheart financing deal known as a GPLET, which allows the builder to avoid paying property taxes for 25 years. That’s predicated on the project being built, of course, which I doubt. Not to sound cynical, but, like I said, I’ve been following theme park news for years.

“The projects all follow a similar pattern: They get announced amid much braggadocio, make zero progress for years, then quietly expire.

“In this case, the political burbker du jour was Glendale Councilwoman Joyce Clark, who said at the Council meeting: “I am just so excited. … (This is) a blockbuster project that’s going to put Glendale on the map, not just in the Valley but in the Southwest.” Which I’m sure is what some elected yoyo said when the Garden of Eden was built – and with nary a tax break, if you can imagine that.”

Well, Mr. Leibowitz, today was the official groundbreaking for Crystal Lagoon Island Resort at Glendale. The project will be completed prior to the Super Bowl of 2023. I think it’s time you pound sand regarding your commentary about this project and I invite you to Crystal Lagoon Island Resort at Glendale when it is opened to pound said sand.

A project of this magnitude is not built nor planned in a day. The sale of the land has been completed at a cost of $27 million. Conceptual plans have been rendered and engineering/architectural plans are nearly completed. So now it is time to begin grading the land and that is exactly what is occurring now.

I suspect that Mr. Leibowitz’s motive for disparaging Glendale’s project had more to do with the election atmosphere in the fall of 2020. Add in his close connection in working with the Glendale fire fighter union. Glendale’s Primary Election was in August, 2020, a month before this blockbuster announcement. In that Primary Liebowitz and the Glendale firefighter union took a whippin’. They had backed and had poured tons of money supporting the opponent of Mayor Weiers and my opponent as well. They lost…again. You would think that they would learn the lesson to not mess with Clark and Weiers.

Liebowitz, stung after another firefighter election loss in Glendale, probably thought his article would be great payback and would be a perfect opportunity to go not to go after not only Glendale but me as well. It was like killing two birds with one stone. In this case, his stones missed their mark. I think we can write off Mr. Liebowitz and his opinions regarding anything Glendale related.

When the official groundbreaking occurred this past Thursday, June 10^th, I said repeatedly this is the most significant project to come to Glendale since the arena opened in 2003 and the stadium opened in 2006.

Think about it. Why do so many of us escape to California for vacations? The incredible weather along the coast, of course, but it is the beach and water fun and the myriad of theme parks. I can’t think of a single theme park over there that combines a beach with rides.

That’s what makes Crystal Lagoon Island Resort such a unique venue, especially in the Arizona desert. I’m not sure the public realizes just how much one can do.

Do you want to swim, scuba dive, water jet pack or boogie board all day? No problem. You and your family can do that with a lunch break at one of the dozen or so restaurants available.
Or maybe it’s a day with the kids or grandkids at the Mattel Amusement Park including Thomas the Train and Hot Wheels rides. Over the coming months Mattel will be announcing more components for their amusement park. So be on the lookout for them.
Perhaps the older kids would prefer the “fly”or 4 D theaters similar to the “Soarin’ Around the World” attraction at Disney’s California Adventure theme park.
Have some visitors? They will be able to stay at Crystal Lagoon Island Resort where 650 hotel rooms will be available. Then you can all meet for a leisurely lunch followed by shopping at one or all five of the themed retail/restaurant island areas.
Looking for something unique to show off? Go to the Aerophile’s Aerobar for extraordinary food and drinks 130 feet off the ground. Want to show off the entire Valley of the Sun? Then the tethered hot air balloon rising 400 feet is just the ticket.
Need a bit more? Then plan on attending a live outdoor musical concert with well known musical artists nearly every night of the year. More announcements will be made about this element when the principals are ready to do so.

Marry Crystal Lagoon Island Resort with the Westgate/Zanjero area and it becomes a major vacation destination. Want to golf? Go to TopGolf or PopStroke (Tiger Woods designed mini golf). Professional sports venues of NFL football, NHL hockey or MLB spring training baseball await. If your passion is bowling there’s even a bowling alley! Professional shoppers beware as you head off to Tanger Outlets at Westgate or the unique, themed shops at Crystal Lagoon.

Just imagine! When Glendale hosts the Super Bowl in January of 2023, a couple or family can stay at one of the dozen hotels (nearly 2,000 suites available) and be within walking distance of all that I have mentioned above.

I hope I have been able to convey the magnitude of Crystal Lagoon Island Resort and its impact on Glendale with expected visitors of 5,000 to 6,000 a day. It is significant and truly incredible!

So, David Liebowitz…go pound sand…at Crystal Lagoon Island Resort. It’s coming despite your negativism and disbelief.

^{© Joyce Clark, 2021}

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Mar 21

24

Glendale’s economic development continues to boom

Posted by Joyce Clark on March 24, 2021
Posted in City Council Actions • City issue and actions • City of Glendale • Glendale Economic Development • Glendale elected officials • Glendale finances • Glendale zoning issues • Westgate • Yucca district • Zanjero | Tagged With: City of Glendale, economic development, Yucca district | 6 Comments

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

On March 16^th, Brian Friedman, Glendale Economic Development Director, and Tony Lydon, National Director of Jll, Inc., offered a virtual WestMarc presentation on the state of economic development in Glendale. Here is the link: https://www.westmarc.org/city-of-glendale/ .

There were several important ‘take aways‘ presented to viewers. One concept was there are 3 major skylines in the Valley – Phoenix, Tempe and now, Glendale. Elliot Pollack said 15 years ago that Glendale would become the geographic center of the Valley. Not only is that happening but it is growing into a major economic presence within the Valley. Much of the material Brian and Tony presented prove it.

Did you know that when Glendale hosts the Super Bowl in 2023, there will be a dozen hotels in the Westgate/Zanjero area offering over 2,000 rooms? There are already 50 restaurants in the Westgate/Zanjero area, and more are coming. In addition, the Crystal Lagoon project will offer an additional 3 hotels with another estimated 600 rooms. Add the stadium and the arena along with AMC Theater, TopGolf and a future indoor shooting range. Shopping preferences are offered from Cabela’s to Tanger Outlets to small boutique shops.

Another ‘take away’ was the abundance of the work force. The West Valley now has a population of 1.7 million and as new, affordable residential communities spring up more people arrive every day. Many of the new residents are highly technically trained and as the new breed of manufacturing and distribution centers come online these are exactly the work force being hired.

A third ‘take away’ is new infrastructure that attracts major industrial/manufacturing/commercial users. Through significant partnerships water and sewer is becoming abundant in the area of the Loop 303, necessities for large users. Transportation corridors are in place from Northern Parkway (which will connect with the Loop 101 by 2026), the Loop 303 and the Loop 101. All provide easy and fast access to the I-10 and the I-17, interstate highways. There is also a railroad spur that serves large manufacturers like White Claw and Red Bull.

Here is a recap of the 11 commercial projects in the Yucca district either approved, under construction or completed:

Westgate district shops, 9405 W. Glendale Avenue
EOS Fitness, 5070 N. 83^rd Avenue
En Fuego at Westgate, northeast corner of Glendale Avenue and Zanjero Blvd.
Fox Aviation Hangar 6781 N. Glen Harbor Blvd.
Glendale Avenue Storage, 10911 W. Glenn Drive
Great Lawn Pavilion, 9600 W. Sportsman Park
Starbucks Coffee Shop, 91^st Avenue and Glendale Avenue
Westgate Tesla Service Facility, 9245 W. Glendale Avenue
Jack in the Box, 9152 W. Glendale Avenue
Westgate Medical Office, 9950 W. Glendale Avenue
Holiday Inn, 6151 N. 99^th Avenue

Here are the 12 industrial projects in the Yucca district either approved, under construction or completed:

T2/Red Bull expansion, 10501 N. Reems Road
Polar Bear-White Claw expansion, 9601 N. Reems Road
Park 303, Buildings A and B, 6620 N. Sarival Road
Ball expansion, 15101 W. Peoria Avenue
Barclay 303 Logistics Center, 16801 W. Glendale Avenue
G303, 6605 N. Sarival Avenue
RBNA, 10001 N. Reems Road
303 Project, Sarival Avenue and W. Maryland Avenue
Bethany Business Park, Cotton Road and W. Bethany Home Road
Commerce 303, 15600 W. Camelback Road
The Cubes at Glendale, Reems Road and Orangewood Avenue
303 Commerce Center, N. Cotton Lane

Here is one miscellaneous project in the Yucca district, ether approved, under construction or completed:

Zanjero Sante Assisted Living, 7410 N. Zanjero Blvd.

Here are the 7 multi-family projects in the Yucca district, either approved, under construction or completed:

Bungalows at Westgate, 7403 N. 91^st Avenue
Bethany Crossing, 6253 N. 69^th Avenue
Cardinals 95, 9600 W. Georgia Avenue
Zanjero II, 7200 N. 91^st Avenue
Acero at the Stadium, 5550 N. 95^th Avenue
Mera Westgate, 7460 N. Zanjero Blvd.
Glen 91, N. 89^th Avenue and W. Glendale Avenue

Here are the 8 residential subdivisions in the Yucca district, either approved, under construction or completed:

Olive Grove, 71^st Avenue and Olive Avenue
Orangewood Ranch, 7606 N. 83^rd Avenue
El Prado, N. 80^th Avenue and W. Camelback Road
Stonehaven, Phase I, Parcels 2-8 and 13A and 14, 9050 W. Camelback Road
Cadence at Westgate, 89^th Avenue and W. Glendale Avenue
Jaafar Estates, 7111 N. 83^rd Avenue
Orangewood Terrace, 8079 W. Orangewood Avenue
Rovey Park, 8806 W. Emil Rovey Parkway

This is a snapshot of the various projects occurring in the Yucca district. I can assure you that there are more projects in the pipeline. I read a statistic about the Yucca district that so impressed me I have never forgotten it. At the last census in 2010, the Yucca district had a population of about 41,000 and was comparable to all the other districts in Glendale. Since 2010, in the past ten years, the population in the Yucca district has doubled. I find that projection to be mind boggling! There is a staff projection (that I think is way off) that anticipates the growth in Glendale of another 40,000 people by 2024. If that is correct (which I doubt) most of that population growth occurred in the Yucca district. It would not surprise me to learn, after the 2020 census figures are available that the Yucca district’s population has doubled to about 75,000 people. It is mandated that each district have approximately equal population to all the other districts. Yucca’s population will be so great that when new district boundaries are adopted, its eastern boundary will move significantly westward. How far westward will depend upon the final growth numbers in this district.

As new commercial, industrial, and residential projects are approved in the Yucca district I will offer a new list of those projects as warranted. Glendale’s economic development continues to boom but the loudest explosion is in the Yucca district.

^{© Joyce Clark, 2021}

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Dec 20

28

2020 Glendale wrap up

Posted by Joyce Clark on December 28, 2020
Posted in Camelback Ranch Spring Training Facility • City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glen Lakes Golf Course • Glendale and the NFL Super Bowl • Glendale Economic Development • Glendale elected officials • Glendale finances • Glendale November 2019 Special Election • State Farm Stadium • Westgate • Yucca district • Zanjero | Tagged With: City of Glendale, events of the 2020, Yucca district | 5 Comments

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

The year 2020 has been memorable and one we hope never repeats itself in terms of the Covid pandemic. As we move into 2021, I, as I am sure many others, await our opportunity to get the vaccine. We all assume that getting vaccinated will allow us to resume a more normal lifestyle.

Despite Covid Glendale has seen some remarkable events this year.

While considering the objections of adjacent residents, the City Council decided to close Glen Lakes Golf Course and to sell the land for a residential development. That action has taken place and we should see construction activity on the site in 2021.

The area surrounding the Loop 303 erupted with activity. Major developers snapped up land along the Loop 303 as fast as they could for industrial/manufacturing/commercial development resulting in several million square feet of space now under construction. This activity will generate over $10 million in construction sales tax for Glendale. One extremely contentious project, a Love’s Travel Stop, eventually disappeared. Council’s intent directed by policy creation was and is to develop the area for commercial development and to discourage residential development in the area. To date the city has been successful except for two residential parcels, county approved prior to their annexation into Glendale.

Zanjero and Westgate continue to add new developments to their sites. New multifamily complexes are springing up in those areas designed to provide a mass of residents that will support those areas for many years to come. Perhaps the most significant project that will put Glendale on the map as a major destination location is the Crystal Lagoon, Glendale located at the southwest corner of 95^th Avenue and Cardinals Way. It is, in essence, a mini-Disneyland with a large lagoon available for public recreational use along with 3 hotels, a bevy of retail and entertainment experiences including a 150-foot-tall Aero Bar and a 400-foot tall, tethered balloon designed for public viewing of the entire Valley. This experiential retail will be open prior to the Super Bowl scheduled to be hosted by Glendale in 2023. Just as importantly, it will generate nearly $10 million annually in new revenue for the city. That money can and I hope, will be used to complete unfinished amenities and establish new ones for our Glendale residents.

Another major significant project was the completion of Ballpark Boulevard establishing a permanent connection between our White Sox and Dodgers spring training facility and the Westgate/Zanjero areas. There is several hundred acres of developable land along Ballpark Boulevard and I expect to see additional development on that land prior to the Super Bowl. Glendale is booming with new development and we can expect to see it continue through 2021 and 2022.

A major disappointment was voter disapproval of bond authorization in 4 areas: streets; parks and recreation; landfill and local drainage. We did a poor job of explaining these needs to our residents and failed to assure them that approval of authorization would not raise property taxes. I would expect the city to take another run at it in a few years and do a better job of explaining how important these needs are to our residents.

For example, I receive complaints about the condition of 83^rd Avenue between Glendale Avenue and Northern Avenue daily. It was one of the reconstruction projects scheduled if the streets bond authorization had passed. With the failure of the bond authorization, city council will have to decide how and when 83^rd Avenue will be remediated during its next budget process discussions scheduled for the spring of 2021.

On another note, I dip into an app called NextDoor periodically. Topics that are often repeated are complaints about fireworks, alerts to all about suspicious persons in a neighborhood and car break-ins. In all these instances, while it is nice to let your neighbors know about these events, it would be better still if each person picked up the phone and called the Glendale Police Department. The department lives by statistics. Every time a call is made it adds to the statistics for a geographic area. The department uses these statistics to determine where to deploy officers. The more statistics (calls) in a certain area the more likely officers will be patrolling and available to respond in a timely fashion to a call for service. Publicly aired complaints are fine but result in a lot of “sound and fury signifying nothing.” Please call the Glendale Police Department and make a report. Do not expect your neighbors to do it. Assume they have not and make that call.

The state has pre-empted cities’ ability to regulate fireworks and extraordinarily little authority is available to cities. If you want the fireworks to stop you are going to have to reach out to residents of other Valley cities and work together to let the state legislature know you have had enough.

In Glendale there are only two periods a year when fireworks may be used: June 24^th to July 6^th and December 24^th to January 3^rd. Any other time of year they are illegal. Fireworks that are shot into the air are always illegal. Glendale has increased the fine for illegal fireworks to $1500. Fireworks may not be used between midnight and 6 AM during the two permitted periods.

There is probably more that I could relate about Glendale and events of the past year but the ones I highlighted are the ones that have the most significance for me. I am proud of Glendale and especially the Yucca district which I represent. There is so much good news.

One comment that has always remained with me is a comment the renowned economist, Elliot Pollack, made years ago. He said that Glendale will become the geographical center of the entire Valley. It was prescient and extremely accurate. Glendale is becoming the center of the Valley, in more ways than one. In terms of population, Glendale is the 6^th largest city in the state, but our focus is not on population growth but rather economic development and job creation. Our focus on economic development will reverse the current situation where 70% of our residents leave Glendale for employment. As we add more and more jobs and as we develop Class A office space, we will reverse that statistic and in the future Glendale’s residents will truly be able to live, work and play IN Glendale.

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Nov 20

9

Beyond the Headlines

Posted by Joyce Clark on November 9, 2020
Posted in Arizona Cardinals • Arizona Coyotes • Camelback Ranch Spring Training Facility • Casino • City issue and actions • City of Glendale • Gila River Arena • Glendale Economic Development • Glendale zoning issues • Heroes Park • Luke Air Force Base • State Farm Stadium • Westgate • Yucca district • Zanjero | Tagged With: Beyond the Headlines, City of Glendale, commercial development, residential development, video, Yucca district | No Comments yet, please leave one

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

Ever since I began serving again on city council in 2012, I have been hosting a half hour video called “Beyond the Headlines.” Each councilmember has a half hour video and has named their segment as they chose. I chose “Beyond the headlines” because I wanted to take a deeper dive into specific Glendale announcements.

My latest video can be viewed on Cox cable Channel 11 TV and you can also go to the city of Glendale website and navigate to the latest offerings on Channel 11 and view them online at the city site if you do not have access.

I am especially pleased and proud of my latest video. Yucca residents know that development has exploded in our district. They see the new subdivisions as they travel on our district streets. They can see the construction taking place at Westgate and now Zanjero but they may not be as familiar with all of the development occurring around the Loop 303.

I thought it would be a good idea to put all of Yucca’s development into one half hour video. In order to see all that is happening for the very first time the media production team used a drone video.

I think this is the best video the media team has ever produced. Since you may not have access to view it I am sharing with you now: https://vimeo.com/475688261/f6a548d471 . I am very proud of Glendale and the Yucca district and quite frankly, I wanted to show everyone just how great our district is. Not only is there room for even more residential development but the opportunities for commercial/industrial/retail in the Loop 303 area are incredible.

In addition to the tremendous amount of development in the Loop 303 area, now estimated at about 10 million square feet already approved, the announcement of Crystal Islands Lagoon Resort Glendale delivers an impact that will be felt throughout the Southwestern United States. It complements our professional sports venues for the Arizona Cardinals, the Phoenix Coyotes, the White Sox and the Dodgers by bringing a major entertainment themed resort to Arizona.

So, when you have a moment, sit back with a cup of coffee and catch up on what’s happening in the Yucca district in Glendale. I hope you enjoy the bird’s eye view!

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Sep 20

9

Exciting, experiential retail, entertainment lagoon project comes to Glendale. Part II

Posted by Joyce Clark on September 9, 2020
Posted in Arizona Cardinals • City Council Actions • City issue and actions • City of Glendale • Glendale and the NFL Super Bowl • Glendale and the Super Bowl • Glendale Economic Development • Glendale elected officials • Glendale finances • Glendale zoning issues • Phoenix Metro issues • State Farm Stadium • Westgate • Yucca district • Zanjero | Tagged With: City of Glendale, Crystal Lagoon Island, Development agreements, earned revenues, ECL Glendale LLC., fee waivers, GPLET, parking, Yucca district | 1 Comment

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

No project as large in scope as this one is simple or easy to create. This project is wide-ranging and complex reflected by the fact that it has taken over a year to put all of the pieces in place. There are 5 different agreements:

Development Agreement with ECL Glendale, LLC. (approved by city council on Sept. 8)
Government Property Improvement Leases with ECL Glendale, LLC. (approved by city council on Sept. 8)
Purchase and Sale Agreement with ERD Glendale, LLC. to purchase approximately .2942 acres of city-owned land (scheduled to come before city council on Sept. 22)
Option Agreement to purchase real estate with ERD Glendale, LLC to purchase approximately 4.154 acres of city-owned land (scheduled to come before city council on Sept. 22)
Parking Agreement(s) (scheduled to come before city council on Sept. 22)

The Development Agreement acknowledges that this project qualified as a business expansion economic development project. The term of this agreement is 25 years. The agreement spells out the terms of a 25 year “partial” Government Property Lease Excise Tax (GPLET). Under Arizona Revised Statutes (A.R.S. 42-6208) a GPLET may be applied only to amusements and their related retail and restaurant concessions. It allows for a 25 year partial exemption of lease excise tax for recreation and entertainment uses. Once the project has completed all construction (October, 2022) the company sells the project to the city for a token amount. The city becomes the lessor (owner and landlord) exempting ECL from paying property tax. ECL becomes the prime lessee (renter) paying the city a token annual rental payment and pays annual lease excise tax instead of property tax. After 25 years the GPLET terminates and cannot be renewed. At that time the project reverts back to ECL, becomes private property and pays property tax rather than a lease tax.

The Government Property Improvement Lease further refines the terms of the 25 year partial GPLET. The terms remain as represented above but they are spelled out in excruciating legal detail. It’s a 50 page document (yes, I read it all) that only an attorney would love. It even covers what happens if there is “an act of God” that destroys the project. It’s a very detailed, boring, yet important document.

The company is obligated to operate and maintain the project for at least 25 years continuously. The company agrees to completion of construction of the entire project on or before October 31, 2022. The city recognizes the right of the company to develop, construct and use the property under its current Planned Area Development (PAD) zoning. The city will provide expedited plan review. The city will provide a Fee Waiver in the amount of $1M in permit, plan review and inspection fees but this waiver does not include Development Impact Fees (DIF) which is estimated to be a one time payment of $4.4M.

Purchase Sale Agreement for 0.29 acres allows ECL to purchase for $10 a square foot, totaling $126,000. This small sliver of city-owned land is situated on the southwest corner of Montebello Avenue and 95^th Avenue. It enhances access to the project site.

Option for Purchase Sale Agreement for 4.15 acres allows ECL to purchase for $10 a square foot, totaling $1.8 M. This land would be used for water retention, employee parking and maintenance operations for the project.

Parking Agreement(s) provide for the project’s overflow parking needs at the city-owned Black lot on all days but football game days and mega events at the stadium (attendance must be 40,000 minimum). ECL will maintain the black lot and pay for all associated utilities. This agreement will also be approved by the Arizona Sports and Tourism Authority (AZSTA) and the Cardinals. Additional agreements between the Bidwill family and ECL may provide alternate parking should the city decide to develop the Black Parking lot. Obviously, with this project and others within Westgate and Zanjero, at some point the Black Lot parking land becomes so valuable for development that its use as a parking lot no longer makes financial sense.

The Return on Our Investment (ROI) is substantial. Keep in mind the city always uses conservative figures and I think it is fair to assume the numbers provided could be higher. Over 25 years the county earns $60.4M or $2.4M a year; the schools earn $90.6M or $3.6M a year; and the state receives $309.3M or $12.3M a year. What does the city earn? Over 25 years $240.5M or $9.6M a year. During construction of the project the city earns construction sales tax of $5.9M; $1.8M for the sale of remnant land parcels; and DIF fees of $4.4M. I personally think the annual revenues will be higher, especially during and after the Super Bowl in 2023. This resort project is sure to be heavily promoted during the Super Bowl generating a ton of viewer interest and a spike in tourist visits to Glendale.

All of these revenues are generated because the city, in order to attract this project, was willing to forego $1M in fee waivers, agree to accept excise lease tax rather than property tax and already had an abundance of available overflow parking constructed. In return for which, the city will generate almost $10M a year in new revenue. The city did not have to pay a dime to entice the project. The city does not write a check as an incentive to the developer for anything. I think that it is a win-win for Glendale and ECL. That’s why it won my immediate and enthusiastic support from the time I first learned of the project.

There are cities across this country that will never have this kind of opportunity but Glendale has spent the past several years positioning itself to attract just such a project. As I said in my last blog there are intangible benefits as well. This experiential retail, entertainment concept is a brand new concept and will be the very first anywhere in the world. It will claim the attention of both the retail and entertainment industries and provides a blueprint for marrying the two concepts together. Glendale was on the map as a host city for the Super Bowl and the Final Four but this project moves Glendale to a new level of prominence.

I thank ECL for choosing Glendale as its partner and for hanging in there for over a year to execute tedious, legal, governmental documents that can be frustrating at times. It’s a challenge for all concerned to bring a project such as this to reality. Kudos to Glendale and ECL for making it happen. I am very proud to welcome them as the newest member of our Glendale family and the Yucca district.

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Sep 20

9

Exciting, experiential retail, entertainment lagoon project comes to Glendale. Part I

Posted by Joyce Clark on September 9, 2020
Posted in Arizona Cardinals • City Council Actions • City issue and actions • City of Glendale • Gila River Arena • Glendale and the Super Bowl • Glendale Economic Development • Glendale elected officials • Glendale finances • Glendale zoning issues • Phoenix Metro issues • State Farm Stadium • Westgate • Yucca district • Zanjero | Tagged With: Brian Fiiedman, City of Glendale, Crystal Lagoon Island Resort, ECL Glendale, experiential retail project, Jack Friedline, Kevin Phelps, Lisa Collins, LLC, Michael Bailey, Michael Bidwill, Vicki Rios, Yucca district | 2 Comments

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

This is a blog I have been dying to write for the past year. I simply couldn’t wait to announce this project until tomorrow. So, I will write for a couple of hours and post it in the wee hours of tonight. In this first blog I will give you the big picture regarding the project and in my next blog I will go into detail for those of you who may be nerdy like me.

A year ago our City Manager shared with me that there was a possibility that a Crystal Lagoon project could be coming to Glendale and specifically to my district, the Yucca district at the southwest corner of Cardinals Way and 95^th Avenue. I had no idea what the concept was so the first order of business for me was to do my research. What I learned made me anxiously hopeful that Glendale could land such a project. I was excited about the prospect and periodically asked our City Manager Kevin Phelps about the success of the negotiations always ending with, “Can I announce it yet?” For months the response was always, “Not yet.”

The concept was born with Fernando Fischmann, a trained biochemist and a real estate developer. His first project was in San Alfonso del Mar, Chile. The obstacles in the creation of a large lagoon as an amenity to his real estate development project were immense and frankly, solutions were non-existent. At the time there was no cost effective technology available that could be utilized to maintain a large body of water.

He did what any other genius entrepreneur would do. He did the research himself by setting up his own laboratory to invent the technology needed for his project. He successfully patented his newly created technology allowing him to build major residential/lagoon projects worldwide. Today there are at least a 100 Crystal Lagoons throughout the world — in every South American country; southern European countries like Spain and Greece; the Middle East from Egypt to Jordan; Canada and dozens of lagoons in the United States. The list of projects is extensive.

But it was time to apply the concept to not just residential projects but to a commercial/retail/office/hotel concept.

One of the first such projects will be in Glendale. The developer is ECL Glendale, LLC. The project site is 48+ acres and will host 9 complimentary components:

an 11 acre lagoon style water park planned to include scuba diving, windsurfing and water jet packs
175,000 square feet of retail space
130,000 square feet of office space
3 hotels offering a total of 630 hotel rooms
amusement rides
family entertainment center
fly and 4D theaters
restaurants and bars
a performing arts and film venue space

There will also be the first ever “aero bar,” a 135 foot elevated bar in the middle of the lagoon with a 360-degree view. It also will include the world’s largest helium balloon. The balloon will be on a tether with a gondola that raises riders 400 feet in the air offering a bird’s eye view of the entire Valley. Some of the newest elements have yet to be announced and you will learn of them in the coming months.

ECL Glendale, LLC. plans to begin construction this year, probably late Fall with a target completion date of October of 2022. That gives them a few months of operation to work all the bugs out before the Super Bowl comes back to Glendale in 2023. It’s an ambitious schedule but as all elements will be constructed simultaneously, it is doable.

So, how much will this plethora of entertainment cost the visitor? I understand that an All Day Pass will be $20 per person. That seems to be a competitive price compared to other water venues in the Valley.

Why am I so excited about the project? It’s a one-of-a-kind attraction for not just the State of Arizona but for the entire Southwestern United States. But even more importantly, it forever ensures that Glendale is the premier sports and entertainment destination in all of Arizona. Now, all we need is basketball and soccer to capture the entire sports market. Maybe if the Coyotes Hockey team actually leaves Glendale as they have threatened to do for several years we could repurpose the arena for basketball? Or perhaps the property owners of the “Vision 4” properties on the west side of the Loop 101 might try to lure additional sports venues such as basketball and soccer to their site? Who knows?

This soon-to-be resort site compliments and adds to all of the existing and soon-to-be constructed development in the Westgate and Zanjero areas. It causes Glendale to become a year round tourist destination, similar to Disneyland or Disneyworld. It also increases Glendale’s viability as a host city for mega events such as the Final Four. Lastly, it will generate slightly less than $10 million a year in new revenue for the city and will create an estimated 1,800 jobs.

This was a difficult and complex project to bring to reality. It has a lot of moving parts and I will get into those moving parts in my next blog.

I don’t believe anyone else, other than our City Manager, Kevin Phelps, could have successfully concluded this project. He is a master at development and exactly what Glendale needs to become eminently successful in a highly competitive market as cities out bid and jostle one another to land mega projects. Mr. Phelps has also put together an outstanding team of senior management responsible for the success of this project. It includes Brian Friedman, Director of Economic Development; Lisa Collins, Planning Administrator; Vicki Rios and Jack Friedline, Assistant City Managers; and Craig Johnson, Director of Utilities. If I omitted anyone please accept my apology. Michael Bidwill, representing the Bidwill family, also contributed to the project’s success by working with ECL Glendale, LLC. to craft a parking agreement.

I don’t think I can express the momentous effect this project will have not just for Glendale and the Metro Valley but for the entire state. This project is in the forefront of a new type of retail. As was expressed today, people no longer just want to buy things. We are entering a new age where people want experiences…memories that are invaluable. That is the promise of this new concept for Crystal Lagoon and the new buzz words are ‘experiential retail.’

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