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Joyce Clark Unfiltered

For "the rest of the story"

Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

 I felt compelled to react to Bill Toops’, Glendale Star’s Administrator, editorial of November 15, 2018, regarding downtown Glendale. Here is the link: https://www.glendalestar.com/glendale-star/downtown-dissidents-nix-city-manager%E2%80%99s-vision . Mr. Toops said, “In a Nov. 2, 2018 letter to the mayor and City Council, Glendale City Manager Kevin Phelps said he’s had enough opposition from downtown merchants to shift the focus of city resources elsewhere. While detailing a number of significant accomplishments since his hire in February 2016, the continuing frustration from a vocal band of naysayers has effectively halted his efforts to pursue a new strategy for the city’s downtown district.”

I support our City Manager’s take on downtown Glendale.  Here is the link to his comments regarding Glendale and downtown: https://www.glendalestar.com/glendale-star/city-manager-shifts-economic-focus-away-downtown .

 There is an old saying, “the definition of insanity is doing the same thing over and over again and expecting a different result.” For years…no, for decades… the city has underwritten 3 major festival events downtown – Glendale Glitters, Glendale Glow and the Chocolate Affaire. Granted these festivals bring shoppers to downtown for a brief period and I suspect during those few weeks they generate as much as 70% of a downtown merchant’s annual net. But at what point do diminishing returns set in? I contend they already have.

The downtown merchants have been content to allow the city to do the heavy lifting. In what other area of the city does our government finance any major festivals especially for the benefit of private businesses? Arrowhead Mall area? Westgate area? Nope.

Successful businesses and downtowns are constantly reinventing themselves by changing what they offer and how they do business offering the customer a new, fresh, convenient and relevant experience. If downtown merchants don’t embrace change they will be swept aside by, among other things, internet shopping. The change required for downtown is to offer experiences that cannot be acquired by shopping on the net.

Has it occurred to anyone that as Westgate grows always seeking new entities within it, that it has a direct impact on downtown? What will motivate anyone to go downtown when they can go to a sporting event, a movie, shop at Tanger Outlets or dine at a dozen different restaurants? What will downtown offer to attract those very same people? To make them want to visit downtown as part of their Glendale experience?

The city manager came to Glendale three years ago and offered a fresh look at many things, including downtown. His proposal was designed to create a destination location all year long. Instead a small group of perhaps twenty downtown merchants, newly created as the Historical Downtown Merchants Association, protested in horror at the very thought of change. I should note that there are over 250 downtown merchants yet this small handful was silently allowed by the majority to determine the destiny of all.

Mr. Toops goes on to observe, “While many downtown merchants prefer to hang their financial solvency on a handful of mega events they say ensure throngs of visitors over two weeks’ time, city management sees greater value in scaling events back and adding frequency, up to 150 annually. Further, merchant perspectives tend to support little or no change to the traditional festival concept with the exception of additional funding, yet city management contends downtown Glendale needs an entirely new direction for long-term prosperity.” The city was willing to invest in innovation and change while using its success as a catalyst to attract new, vibrant business entities. A relatively small group killed the concept.

So the city will continue to pour $1.2 million annually into the downtown sieve but it has also announced that this amount will remain constant and not increase. Mr. Toops rightly observes, “While many merchants may be pleased with this decision for now, rising costs within a fixed budget will only serve to erode the glitz and glitter of every event and the commensurate draw from each.” Add to this observation that other cities have created their own events that now directly compete with the 3 events hosted by Glendale government.

Downtown saw its last “hey day” when it had over 100 antique shops. It was the antique capital of the west. Visitors could be seen going from one shop to another, even on the hottest days of summer. But that is long gone with only a few antique shops remaining.  It has become stale and tired with no destination to attract those same visitors.

Make no mistake. I want a proud downtown bustling with visitors and shoppers. We all do. I want to able to boast about its vibrancy instead of apologizing because a visitor went to a restaurant during the week only to find it closed because there was not enough business to warrant it being open. What a sad state of affairs.

When will a majority of its 250 merchants embrace change? When will they reclaim their voice instead of allowing a few, very vocal merchants clinging to the status quo determine their destiny? When will they realize the insanity of repeating the same thing expecting a different result? When will they realize that we’re all in this together eager and willing to work toward reinventing a vibrant, successful and proud downtown?

© Joyce Clark, 2018         

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

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Disclaimer: The comments in this blog are my personal opinion and may or may not reflect an adopted position of the city of Glendale and its city council.

On July 19, 2018 the Glendale Star ran a story entitled “Petitions ready to keep festivals in place.” Bud Zomok, a local downtown Glendale resident, was interviewed about his effort to run an online petition using the internet site ipetitions.com. The purpose of the online petition was to garner support for preserving Glendale’s downtown festivals exactly the way they have always been.

Let’s take a closer look at the representations of support depicted in these petitions. Zomok said he collected 958 signatures. That is factually correct. He said that people for all zip codes in Glendale responded. That is factually correct.  I reviewed all of the petition signatures Zomok presented to each member of the city council. Here is the signature break down by zip code in Glendale:

  • 85301 43 signatures
  • 85302 40 signatures
  • 85303 10 signatures
  • 85304: 30 signatures
  • 85305: 5 signatures
  • 85306: 18 signatures
  • 85307: 1  signature
  • 85308:  21 signatures
  • 85310: 11 signatures
  • Glendale, AZ no zip code:    8 signatures

The total number of identifiable, provable signatures representing Glendale total 187. The balance of the signatures, another 771, had no zip code or if a zip code was entered it was outside of Glendale. In fact, one signature was from France.

Yet Mr. Zomok says, “There were 400 signatures from within the city, while 500 were from the rest of the state and beyond.” I went back and took a closer look at the petitions to see if there was some marker that I missed that would allow Mr. Zomok to definitively identify 400 signatures from within the city. I could not find anything. Did he contact all of these people by email to confirm their residency in Glendale? I doubt it and you should as well. It would be difficult to convince anyone that he had personal knowledge of the claimed 400 Glendale residents.

Now, it is possible that more of the signatures could be from Glendale residents but without a zip code or other descriptor it is not possible to verify. Therefore the only rational course is to accept those petition signatures with stated Glendale zip codes.

While many of the 187 Glendale residents who signed the petition left a comment in support of the festivals there were many more respondents who did not leave any commentary at all.

I selected one page, page 27, at random and reproduced it below:

There is nothing wrong with the use of petitions to convey support for an issue. However, an online petition becomes suspect when anyone who is online can sign it, without claiming a Glendale zip code and without any comment about the festival which indicates a lack of knowledge about the festival. Petitions generally work and have meaning (except for the 1,000 Glendale residents who signed a petition in opposition to an amended Stonehaven plan and were ignored) when locals circulate them among the local population. It does a disservice to every reader of this news article to represent that there is overwhelming support from scads of Glendale’s residents.

No one has suggested that the festivals be eliminated in their entirety. Far from it. In fact, it appears that the city manager has identified enough funding to add one of the three weekends back to Glendale Glitters. So instead of four weekends of city funded programming there will be two. 

In an informal poll that ran with this blog 53% of the respondents approved of changing the festivals while 47% of the respondents did not.

There is nothing to preclude the downtown merchants from getting together, seeking sponsorships and developing programming for the two weekends that will not be funded by the city. It’s not too late to do so. I am sure the city would work with the merchants to facilitate their needs should they decide to take up the task. The merchants would have to raise the money needed for associated production costs such as police, security and sanitation. The city has made clear that it believes the dollars used to cover the costs associated with four weekends can be used more effectively with other initiatives to achieve the goal of driving visitors downtown on a yearlong basis.

The general sentiment seems to be that the festivals need refreshing, not elimination in their entirety. I have some ideas and I have heard some good ideas from the merchants as well. I hope they will come together as one voice and share those great ideas with the city. Let’s work together.

© Joyce Clark, 2018         

FAIR USE NOTICE

This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such material. For more information go to http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.

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