On Sunday, October 13, 2013 the Arizona Republic posted an editorial entitled City Finally Getting Clue on Super Bowl. Here is the link: http://www.azcentral.com/opinions/articles/20131007glendale-super-bowl-editorial.html . If I wanted a sermon I can always get one from my priest.

At least the editorial acknowledged the NFL’s heavy-handed demands with, “The NFL can be a demanding taskmaster when it comes to operating its big game. It wants to have things just so, and those things can be costly.” And that’s the point. The costs borne by the Host City far outweigh the revenue earned to cover those costs. Not so for Scottsdale, Phoenix, etc., who reap the revenues from major NFL events that earn enough to pay for their expenses. The editorial failed to acknowledge or even mention that other states, Texas and Florida, do pay Host Cities for their losses.

It goes on to say, “But, like it or not, if you want to continue playing host to the Super Bowl, you mostly have to play by NFL rules. That is just how it is.” There are two assumptions in that remark. There is an assumption that Glendale wants to continue to play host to the Super Bowl. I am sure every other Valley city most certainly wants to but is it in Glendale’s best financial interest? Not currently. Don’t be so quick to assume that Glendale should host future Super Bowls without recompense. The other assumption is that every Super Bowl Host City is held hostage by the NFL with their remark, “that is just how it is.” It’s time for potential Host Cities to form their own monopolistic league and negotiate terms with the NFL. It’s time when the NFL asks a Host City to jump, the Host City stops asking “How high?”

The article lays blame on Glendale, its usual modus operandi and its favorite city to bash, by saying, “…Glendale has been slow to grasp these essential details.” Oh really? Glendale successfully hosted a Super Bowl. It knew what to do and when to do it and performed at a very high level.  Glendale has proven its ability to host successfully. Glendale understands what is required of it and when but it is up to the Arizona Host Committee and the NFL to acknowledge Glendale as a full, participating partner. They have failed to do so to date.

Lastly, it says, “The Valley of the Sun has developed a strong reputation among those in college football and basketball and within the NFL who make the decision about where to host their marquee events.” Then it’s up to the member cities of the Valley of the Sun to create a mechanism that makes their sister city, Glendale, financially whole. Glendale was proud to host a Super Bowl and would be proud to host future ones but not by committing financial hari kari.

© Joyce Clark, 2013

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