In the March 5, 2015 edition of the Glendale Star Becker Boards is running a full page advertisement. The ad states that Becker Boards will pay someone $1,000 to be donated to their favorite 501C3 charity if you can see a crane on their property on March 13, 2015 between 3 pm and 6 pm.  Becker is running a “crane test” on their property that evening try to prove that their proposed digital and static billboards are benign and really won’t bother you.

There are qualifiers to win the money: 1. you have to be able to see the crane with the naked eye; 2. you must see it from the first floor of your home or yard; 3. you must live in Glendale and 4. you must call your district councilmember or Mark Becker (602-740-9145) to have them come to your home to verify your claim. Oh, and only 1 donation per household. So don’t have your 5 family members call to make a claim.

It’s a great marketing shtick but Becker has missed the larger picture. In their stubborn attempt to get their billboards approved they do not realize their action as precedent setting. Should those billboards be approved the door is open to allow billboards all along the Loop 101 from Bell Road to 59th Avenue. With the exception of the Bell Road commercial corridor, the majority of property along the Loop 101 in Glendale is all residential with a sea of homes dotting the landscape. More applications for billboards along the Loop 101 are sure to follow.

There are only 2 sections of the Loop 101 in Glendale. One section is from Camelback Road to Northern Avenue. That area is commercial with the WalMart Center at Camelback Road to Dignity Hospital West south of Northern Avenue. Billboards in that area are appropriate to a commercial corridor. However, the other section of Loop 101 runs from Bell Road eastward to 59th Avenue. Only Bell Road is commercial. Beyond Bell all one can see are homes. That area is not appropriate for the proliferation of billboards.

There is a large segment of Glendale citizens philosophically opposed to billboards as visual pollution. For them it is a matter of principle to keep billboards out of Glendale as much as possible.

There is a great deal of anger and frustration by residents in the Sahuaro and Cholla districts. They fought the fight against billboards and were pleased when the city council listened to their voices and denied the Becker billboard proposal. Now it has been resurrected and they must fight the same issue again. Councilmember Gary Sherwood has said publicly that he will bring the issue up every six months until it is approved. Is he pushing this issue because of the campaign contributions he received from the Becker billboard interests as well as attorneys from the Jordan Law Group, attorneys for Becker? That is for you to decide.

On another note: The advisory recommendations of denial of the proposed Foothills library sale and relocation made by three commissions, Arts, Library and Parks & Recreation were to be received by the city council at the March 3, 2015 city council workshop meeting. That did not occur and now we are hearing that those recommendations of denial will be presented to the council “sometime this spring.” Many residents are wondering what the heck is going on? It leads them to assume that there is some kind of secret deal between Midwestern University and the City of Glendale and that it is a fait accompli. Residents are decidedly unhappy between the billboard issue rising again and the limbo of waiting for a final decision on the proposed library sale. It’s time to put both issues out of their misery irrevocably and permanently.

© Joyce Clark, 2015


This site contains copyrighted material the use of which is in accordance with Title 17 U.S. C., Section 107. The material on this site is distributed without profit to those who have not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democratic, scientific and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in Section 107 of the US Copyright Law and who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use,’ you must obtain permission from the copyright owner.